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Academic Journal

How Do Vape Advertising Campaigns Affect Consumers' Vaping Tendency? A Meta-Analytic Investigation.

Subjects: ELECTRONIC cigarettes; CONSUMERS; ADVERTISING campaigns

  • Source: Journal of Public Policy & Marketing; Jan2024, Vol. 43 Issue 1, p53-75, 23p

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Academic Journal

Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *DIRECT response advertising

  • Source: Journal of Current Issues & Research in Advertising (CTC Press). Spring94, Vol. 16 Issue 1, p49. 18p.

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Academic Journal

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness.

Subjects: ADVERTISING effectiveness; MARKETING strategy; TARGETED advertising

  • Source: Journal of Consumer Research; Feb2019, Vol. 45 Issue 5, p906-932, 27p, 7 Color Photographs, 1 Diagram, 4 Charts, 1 Graph

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Academic Journal

COMPARING THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION (IMC) IN MAGAZINE ADS ACROSS PRODUCT TYPE AND TIME.

Subjects: ADVERTISING; MARKETING management; COMMUNICATION in marketing

  • Source: Journal of Advertising; Spring2007, Vol. 36 Issue 1, p37-54, 18p, 1 Diagram, 5 Charts

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Academic Journal

Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts.

Subjects: NATIONAL advertising; ADVERTISING agencies; OPINION (Philosophy)

  • Source: Journal of Advertising; Summer97, Vol. 26 Issue 2, p1-17, 17p, 8 Charts

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  • 1-5 of  5 results for ""NOWAK, Glen""