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Subject : advertising

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Academic Journal

Leveraging Social Media Advertising to Foster Female Consumers' Empowerment and Engagement: The Role of Regulatory Mode.

Authors : Septianto, Felix¹ (AUTHOR) ; Mathmann, Frank² (AUTHOR); Hollebeek, Linda D.^3,4,5,6,7 (AUTHOR)

Subjects: *CONSUMERS; *ADVERTISING; *ADVERTISERS

Source: Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p688-705. 18p. 1 Diagram, 5 Charts, 3 Graphs.

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Academic Journal

More Voices Persuade: The Attentional Benefits of Voice Numerosity.

Authors : Chang, Hannah H. (AUTHOR) ; Mukherjee, Anirban (AUTHOR); Chattopadhyay, Amitava (AUTHOR)

Subjects: *CONSUMER psychology; *MARKETING; HUMAN voice

Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p687-706. 20p. 2 Diagrams, 2 Charts, 1 Graph.

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Academic Journal

What's in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality.

Authors : Septianto, Felix¹ (AUTHOR); Paramita, Widya² (AUTHOR); Ye, Sheng³ (AUTHOR)

Subjects: *CONSUMERS; *ADVERTISING; SOCIAL belonging

Source: Journal of Advertising. Apr/May2023, Vol. 52 Issue 2, p179-192. 14p. 1 Color Photograph, 2 Graphs.

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Academic Journal

Planning and Conducting Experimental Advertising Research and Questionnaire Design.

Authors : Geuens, Maggie¹ (AUTHOR); De Pelsmacker, Patrick² (AUTHOR)

Subjects: *DECISION making; *ADVERTISING; *STATISTICAL sampling

Source: Journal of Advertising. 2017, Vol. 46 Issue 1, p83-100. 18p.

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Academic Journal

Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity.

Authors : Mukherjee, Ashesh¹ (AUTHOR) ; Lee, Seung Yun^1,2 (AUTHOR)

Subjects: *ADVERTISERS; *ADVERTISING; *SCARCITY

Source: Journal of Advertising. 2016, Vol. 45 Issue 2, p256-268. 13p.

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Academic Journal

On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention.

Authors : Herbst, Kenneth C.¹ ; Finkel, Eli J.² ; Allan, David³

Subjects: *ADVERTISING; *DISCLAIMERS; *CONSUMER purchasing services

Source: Journal of Consumer Research. Feb2012, Vol. 38 Issue 5, p909-919. 11p.

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Academic Journal

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust.

Authors : Darke, Peter R¹; Ritchie, Robin J.B²

Subjects: *FALSE advertising; *ADVERTISING; *BUSINESS ethics

Source: Journal of Marketing Research (JMR). Feb2007, Vol. 44 Issue 1, p114-127. 14p. 2 Diagrams.

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