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Conference

The Effects of Involvement, Message Appeal, and Viewing Conditions on Memory and Evaluation of TV Commercials.

Subjects: Advertising; Audience Analysis; Cognitive Processes

  • Source: 28

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Conference

ADVERTISING AND PUBLIC HEALTH: ARE WE THE CULPRIT, VICTIM, OR CRUSADER?

Subjects: *ADVERTISING; PUBLIC health

  • Source: American Academy of Advertising Conference Proceedings. 2011, p71-72. 2p.

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Academic Journal

How Do Vape Advertising Campaigns Affect Consumers' Vaping Tendency? A Meta-Analytic Investigation.

Subjects: ELECTRONIC cigarettes; CONSUMERS; ADVERTISING campaigns

  • Source: Journal of Public Policy & Marketing; Jan2024, Vol. 43 Issue 1, p53-75, 23p

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Academic Journal

Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *DIRECT response advertising

  • Source: Journal of Current Issues & Research in Advertising (CTC Press). Spring94, Vol. 16 Issue 1, p49. 18p.

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Conference

PREFACE.

Subjects: *ADVERTISING; PREFACES & forewords

  • Source: American Academy of Advertising Conference Proceedings. 2009, preceding p1-1. 1p.

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Academic Journal

New media/new technology.

Subjects: *ADVERTISING; *WORLD Wide Web

  • Source: Journal of Direct Marketing. Autumn97, Vol. 11 Issue 4, p134-134. 1/5p.

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Academic Journal

Creativity, idea generation.

Subjects: *ADVERTISING

  • Source: Journal of Direct Marketing. Autumn97, Vol. 11 Issue 4, p128-128. 1/5p.

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Academic Journal

ATTITUDE TOWARD THE AD: AN EXPLORATION OF ANTECEDENTS AND CONSEQUENCES IN A DIRECT RESPONSE CONTEXT.

Subjects: *ADVERTISING

  • Source: Journal of Direct Marketing. Summer95, Vol. 9 Issue 3, p83-83. 1/5p.

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Academic Journal

Understanding Privacy Concerns An Assessment of Consumers' Information- Related Knowledge and Beliefs.

Subjects: *COMMUNICATION in marketing; *DIRECT marketing; *CONSUMER education

  • Source: Journal of Direct Marketing. Autumn1992, Vol. 6 Issue 4, p28-39. 12p. 4 Charts.

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Academic Journal

TV Viewer Characteristics and "Results Beyond Response"

Subjects: *CONSUMER behavior; *DIRECT marketing; *ADVERTISING

  • Source: Journal of Direct Marketing. Spring1992, Vol. 6 Issue 2, p18-31. 14p. 3 Charts.

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  • 1-10 of  22 results for ""NOWAK, Glen""