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Creative Directions : Mastering the Transition From Talent to Leader

• Authors : Jason Sperling

Subjects: Leadership; Creative ability in businessBUSINESS & ECONOMICS / Decision-Making & Problem Solving; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Leadership

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Driving Digital Strategy : A Guide to Reimagining Your Business

• Authors : Sunil Gupta

Subjects: Internet marketing; Business planningCOMPUTERS / Internet / General; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Strategic Planning

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Biography and Genealogy Master Index:Cumulation of Supplements: 2011-2015

• Authors : Gale Research Inc

Subjects: REFERENCE / Bibliographies & Indexes; REFERENCE / Genealogy & Heraldry

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Make Change Work for You : 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty

• Authors : Scott Steinberg

Subjects: Organizational change; Change (Psychology)BUSINESS & ECONOMICS / Motivational; BUSINESS & ECONOMICS / Decision-Making & Problem Solving; BUSINESS & ECONOMICS / Leadership

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Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads

• Authors : Luke Sullivan; Sam Bennett; Edward Boches

Subjects: Advertising copy; BUSINESS & ECONOMICS / Advertising & PromotionBUSINESS & ECONOMICS / Advertising & Promotion

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How to Make It As an Advertising Creative

• Authors : Simon Veksner

Subjects: ART / General; ART / Reference

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The Idea Writers : Copywriting in a New Media and Marketing Era

• Authors : T. Iezzi; N. n/a

Subjects: Marketing; Advertising copyBUSINESS & ECONOMICS / Marketing / General

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How to Make It As an Advertising Creative

• Authors : Veksner, Simon

Subjects: Advertising--Vocational guidanceBUSINESS & ECONOMICS / Advertising & Promotion

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Index

• Source: Encyclopedia of Major Marketing Campaigns. 2007, v. 2, p1863-1947.

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One Great Insight Is Worth a Thousand Good Ideas : An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

• Authors : Phil Dusenberry

Subjects: BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Sales & Selling / General

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