Search Results

What's Behind The Subliminal Power Of Music.

• Authors : Pellegrino, Richard G.

Subjects: SUBLIMINAL perception; OPIOIDS; NALOXONE

• Source: Billboard. 01/23/99, Vol. 111 Issue 4, p4. 2p.

Record details

EXPLOITING THE IMPLICIT. I BELIEVE IT'S WHAT BRANDS DON'T SAY THAT MATTERS.

• Authors : BUCKLEY, PETER

Subjects: *MANAGEMENT of brand name products; *BRANDING (Marketing); *POSITIONING (Advertising)

• Source: Campaign. 11/16/2012 Supplement, p6-12. 7p.

Record details

Going for the Gut.

• Authors : Modler, Harriet

Subjects: *ADVERTISING; *CONSUMER behavior; *MARKETINGWEINBERGER, Joel; WESTEN, Drew

• Source: Potentials. May2004, Vol. 37 Issue 5, p37-37. 2/3p. 1 Color Photograph.

Record details

Study: Fast-Food Brands Make You Move Fast.

• Authors : O'Leary, Noreen

Subjects: CONVENIENCE foods; SUBLIMINAL perception; DELAY of gratification

• Source: Brandweek. 4/26/2010, Vol. 51 Issue 17, p57-57. 3/5p.

Record details

Packaging design: making shoppers mad about the brand.

• Authors : Burrows, David

Subjects: *PACKAGING design; *MARKETING; *SUBCONSCIOUSNESSIAN Macleod Distillers Ltd. ; GRESSINGHAM Duck (Company) ; UNILEVER Group (Company)

• Source: Marketing Week. 3/27/2014, p5-5. 1p.

Record details

BORN TO BE BIASED.

• Authors : Boyle, Matt

Subjects: *EXECUTIVES' attitudes; *DECISION making; SUBLIMINAL perceptionJEFFERSON (N.H.); NEW HampshireAMOS Tuck School of Business Administration...

• Source: BRW. 2/5/2009, Vol. 31 Issue 5, p49-49. 1/2p.

Record details

YOU MAY LOVE THE LOGO, BUT IT'S A DYING BREED.

• Authors : Lindstrom, Martin

Subjects: *LOGO design; *CIGARETTE advertising; *BRANDING (Marketing)PHILIP Morris International Management SA

• Source: Advertising Age. 12/1/2008, Vol. 79 Issue 44, p19-19. 2/3p. 1 Color Photograph.

Record details

WEBWISE.

• Authors : Thornbory, Greta

Subjects: *WEBSITES; *SUBLIMINAL perception; *COMPUTER network resources

• Source: Nursing Standard. 1/10/2007, Vol. 21 Issue 18, p30-30. 1/3p.

Record details

Applied Science & Technology Full Text (H.W. Wilson)

Record details

BUCK STOPS HERE; DOCTORS AND THEIR RX PADS, AT THE FOREFRONT OF DTC .

• Authors : Taylor, Catharine P.

Subjects: *PHYSICIANS; *DIRECT-to-consumer prescription drug advertising; *DRUG advertisingUNITED StatesGOLDBERG, Roy

• Source: Advertising Age. 5/27/2002, Vol. 73 Issue 21, pS-2-S-8. 2p. 5 Color Photographs.

Record details