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Lessons from a Marketing Misstep.

• Authors : Alix, Laura

Subjects: *BANKING industry advertising laws; *BANK marketing; *ADVERTISING campaignsTD Bank NATWITTER (Web resource)

• Source: American Banker Magazine. May2019, Vol. 129 Issue 5, p4-5. 2p. 1 Color Photograph.

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Chase advertising campaign promotes city investment.

Subjects: *ADVERTISING campaigns; *BANKING industry advertisingJ.P. Morgan Chase & Co.

• Source: Crain's Detroit Business. 5/29/2017, Vol. 33 Issue 22, p0019. 1p.

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TD Bank Introduces Latest Installment in Its 'Bank Human' Campaign.

Subjects: *BANKING industry advertisingTD Bank NA

• Source: ABA Bank Marketing & Sales. Oct2015, Vol. 47 Issue 8, p4-4. 1p.

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Campaign review.

Subjects: *BANKING industry advertising; *SPORTS advertising; INSURANCE advertisingBARNES Catmur & Friends Ltd. ; WHYBIN\TBWA Auckland (Company) ; SUGAR & Partners (Company)

• Source: NZ Marketing Magazine. Mar/Apr2016, p12-15. 4p.

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A TOUGH JOB GETS EASIER!

• Authors : ALBRO, WALT

Subjects: *BANKING industry advertising; *BANK marketing; *DESIGN templatesANDERSON Brothers Bank Inc. ; MOUNTAINONE Bank (Company)

• Source: ABA Bank Marketing & Sales. Sep2015, Vol. 47 Issue 7, p28-32. 5p.

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When is Free Not Really 'Free?

• Authors : PRY, CARL G.

Subjects: *BANKING industry advertising; *BANK accounts; *FALSE advertising

• Source: ABA Bank Marketing & Sales. Sep2015, Vol. 47 Issue 7, p45-45. 1p.

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IDEA BANK.

Subjects: *BANKING industry advertising; *INTERNET advertising; *SMALL businessNASHVILLE (Tenn.)ROYAL Bank of Canada ROYAL Bank of Canada ROYAL Bank of Canada RY

• Source: ABA Bank Marketing & Sales. Sep2015, Vol. 47 Issue 7, p10-15. 6p.

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FirstBank's Off-Beat Advertising Generates Viewer Response--And Controversy.

Subjects: *BANKING industry advertising; *TELEVISION advertising; *IDENTITY theftFIRSTBANK Corp. 156504664 FIRSTBANK Corp. FIRSTBANK Corp. 156504664 156504664 FIRSTBANK Corp. 156504664 FBMI

• Source: ABA Bank Marketing & Sales. Sep2015, Vol. 47 Issue 7, p3-4. 2p.

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How to Hold Your Agency Accountable for Results.

• Authors : SELLS, MIKE¹

Subjects: *BANK marketing; *BANKING industry advertising; *BRAND awareness

• Source: ABA Bank Marketing & Sales. Jul/Aug2015, Vol. 47 Issue 6, p24-30. 5p.

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Reader's Guide.

Subjects: *WEB design; *BANKING industry advertising; *PERSONAL financeCOMMUNITY Bank of the Tri-County (Company) ; SUNTRUST Banks Inc. SUNTRUST Banks Inc. SUNTRUST Banks Inc. STI

• Source: ABA Bank Marketing & Sales. Jun2015, Vol. 47 Issue 5, p8-11. 4p.

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