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Can Brands Influence Social Outcomes?

• Authors : DASTIDAR, AYAN GHOSH (AUTHOR); SUNDER, SARANG (AUTHOR); SHAH, DENISH (AUTHOR)

Subjects: *NARRATIVE advertising; *BRAND name products; *AWARENESS advertising

• Source: Marketing News. Winter2023, Vol. 57 Issue 1, p7-8. 2p.

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Strive: 8 Steps to Find Your Awesome.

Subjects: SJOGREN'S syndrome; SOCIAL influence

• Source: Publishers Weekly. 6/24/2024, Vol. 271 Issue 25, p50-50. 1/3p. 1 Black and White Photograph.

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Boomers: Younger generations are watching: Generosity to community may influence followers.

• Authors : McMurray, Aaron¹

Subjects: *WEBINARS; *CORONAVIRUS Aid, Relief & Economic Security Act (U.S.); *SURETY & fidelity insurance

• Source: Journal of Business (1075-6124). 5/20/2021, Vol. 36 Issue 11, pA11-A19. 2p.

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Tapping the Power Of Influencers.

• Authors : Albanese, Andrew

Subjects: *INFLUENCER marketing; *SOCIAL media in marketing; *WORD of mouth advertising

• Source: Publishers Weekly. 12/3/2018, Vol. 265 Issue 50, p5-6. 2p. 2 Color Photographs.

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Five Reasons You May Not Be As Influential As You Think You Are: To enhance your influence, you need to evaluate your communication based on facts, not feelings.

• Authors : Hanke, Stacey (AUTHOR)

Subjects: *BUSINESS communication; *LEADERSHIP; *ORGANIZATIONAL behavior

• Source: Canadian Manager. Fall2017, Vol. 42 Issue 3, p20-21. 2p. 1 Color Photograph.

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RETAILERS GO SOCIAL TO INFLUENCE GENERATION Z.

• Authors : Chapman, Matthew

Subjects: *YOUNG consumers; *RETAIL industry; AGE groups

• Source: Computer Weekly. 11/26/2019, p24-27. 4p.

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How franchises wield social influence.

• Authors : Michaels, Laura

Subjects: *RETAIL franchises; *SOCIAL media in marketing; *INFLUENCER marketing

• Source: Franchise Times (1530-3748). Mar2023, Vol. 29 Issue 3, p55-56. 2p.

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A new era: The men's jewellery market is being increasingly influenced by social media and big stars who aren't afraid to experiment.

• Authors : Taylor, Rachael

Subjects: *MARKETING; JEWELRY; SOCIAL influence

• Source: Retail Jeweller. Jul2023, p16-17. 2p.

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Under the Influence: Five Key Behaviors for Sales Breakthroughs.

• Authors : Vengel, Alan

Subjects: *CUSTOMER relations; *CUSTOMER satisfaction; *CUSTOMER loyalty

• Source: American Salesman. Sep2018, Vol. 63 Issue 9, p12-15. 4p.

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Such a Bad Influence.

Subjects: Such a Bad Influence (Book); Internet celebrities

• Source: Publishers Weekly. 4/22/2024, Vol. 271 Issue 16, p46-46. 1/4p. 1 Color Photograph.

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