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Strategies for Coping with Targeted Advertising on Social Media to Alleviate Technostress at an Individual Level.

• Authors : Yu-Ting Su; Chih-Yuan Chou

Subjects: SOCIAL media; ARTIFICIAL intelligence; DIGITAL technology

• Source: Proceedings of the Pacific Asia Conference on Information Systems (PACIS); 2023, p1-9, 9p

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Advertising, Promotion and Branding: THE IMPACTS OF THE CROSS-PLATFORM TARGETED ADVERTISING STRATEGY.

• Authors : Juan Liu; Ruhai Wu; Weijun Zhong

Subjects: CONSUMER behavior; BRANDING (Marketing); MARKETPLACES

• Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p68-70, 3p

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Estimation of accuracies in a face based gender recognition task for online targeted advertising using novel VGGNet compared over extreme learning machine convolutional neural networks Elm CNN.

• Authors : Machina, Vamsi Krishna; Pramila, P. V.

Subjects: MACHINE learning; CONVOLUTIONAL neural networks; RECOGNITION (Psychology)

• Source: AIP Conference Proceedings; 2024, Vol. 2853 Issue 1, p1-7, 7p

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Personalized marketing and targeted advertising.

• Authors : Wanjale, Kirti; Thorat, Yash; Talathi, Arya

Subjects: MARKETING; WEB analytics; ARTIFICIAL intelligence

• Source: AIP Conference Proceedings; 2023, Vol. 2930 Issue 1, p1-6, 6p

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"Everything under control?" Privacy control salience influences both critical processing and persuasiveness of targeted advertising among adolescents.

Subjects: INTERNET privacy; TEENAGERS; ADVERTISING

• Source: Conference Papers -- International Communication Association; 2018, p1-32, 33p

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To prevent or to promote? The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites.

Subjects: ONLINE social networks; INFORMATION & communication technologies; REGULATORY focus theory

• Source: Conference Papers -- International Communication Association; 2017, preceding p1-28, 29p

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Tensões entre Privacidade e a Publicidade Direcionada.

• Authors : Batista, Manuel; Fernandes, Adriana; Ribeiro, Lilian Ponzo

• Source: CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings; 2020, p1-4, 4p

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Realizing Targeted Advertising in Digital Signage with AVA and Data Mining.

• Authors : Tian, Phil; Sanjay, Addicam V.; Malik, Shahzad

Subjects: ADVERTISING; DIGITAL signage; INTERNET advertising

• Source: Proceedings of the International MultiConference of Engineers & Computer Scientists 2012 Volume I; 2012, Vol. 1, p428-433, 6p

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Computational Propaganda: Targeted Advertising and the Perception of Truth.

• Authors : Murphy, Julie; Keane, Anthony; Power, Aurelia

• Source: Proceedings of the European Conference on Cyber Warfare & Security; 2020, p491-500, 10p, 2 Diagrams, 5 Charts

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PROTA: A Privacy-pReserving prOtocol for real-time Targeted Advertising.

• Authors : Pang, Yiming; Bo Wang; Wu, Fan

• Source: 2015 IEEE 34th International Performance Computing & Communications Conference (IPCCC); 1/1/2015, p1-8, 8p

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