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Customer Loyalty Strategy Using Customer Lifetime Value (A Case Study of Jamu and Herbal Products SME).

• Authors : Maulida, Duhita; Dachyar, M.

Subjects: CUSTOMER loyalty; TRADITIONAL medicine; HERBAL medicine

• Source: Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/7/2022, p1123-1135, 13p

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A Review of Customer Lifetime Value, Marketing Mix and Brand Equity Literature.

• Authors : Munawar, Niknik Ahmad; Mohamed, Monizaihasra; Yusliza, Mohd Yusoff

Subjects: MARKETING; BRAND equity; ARTIFICIAL neural networks

• Source: Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/7/2021, p4035-4046, 12p

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Customer Loyalty Analysis Using Customer Lifetime Value (A Case Study of Baby Equipment SMEs).

• Authors : Dachyar, M.; Vitasya, Lidya

Subjects: CUSTOMER lifetime value; ONLINE shopping; INFANTS' suppliesINDONESIA

• Source: IEOM European Conference Proceedings; 2021, p2094-2104, 11p

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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System Dynamics Simulation for Customer Lifetime Value.

• Authors : Jiann-Horng Lin; Hui-Ling Hung

Subjects: RELATIONSHIP marketing; CUSTOMER loyalty programs; CUSTOMER lifetime value

• Source: International Conference on Business Intelligence & Data Warehousing; Jul2010, p24-29, 6p

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Solving Inverse Problem for Markov Chain Model of Customer Lifetime Value Using Flower Pollination Algorithm.

• Authors : Al-Ma'shumah, Fathimah; Permana, Dony; Sidarto, Kuntjoro Adji

Subjects: CUSTOMER lifetime value; INVERSE problems; PROBLEM solving

• Source: AIP Conference Proceedings; 2015, Vol. 1692 Issue 1, p1-4, 4p, 1 Diagram, 2 Charts

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Impact of Customer Networks on Customer Lifetime Value Models.

• Authors : Jašek, Pavel

Subjects: CUSTOMER lifetime value; MARKETING strategy; BUSINESS planning

• Source: Proceedings of the European Conference on Innovation & Entrepreneurship; 2015, p759-764, 6p

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Education Full Text (H.W. Wilson)

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Study of Behavior and Determination of Customer Lifetime Value(CLV) Using Markov Chain Model.

• Authors : Permana, Dony; Indratno, Sapto Wahyu; Pasaribu, Udjianna S.

Subjects: MARKOV processes; CUSTOMER lifetime value; INTERACTIVE marketing

• Source: AIP Conference Proceedings; 2014, Vol. 1589, p456-459, 4p

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