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Rogers, Martha.

• Source: Taber's Cyclopedic Medical Dictionary; 2005, p1922-1922, 1/9p

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Name Index.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p577-583, 7p

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Front Matter.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, pi-xxiv, 24p

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Optimizing around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p357-412, 56p

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Privacy and Customer Feedback.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p289-320, 32p

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The Payoff of IDIC: Using Mass Customization to Build Learning Relationships.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p321-354, 34p

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Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 1.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p447-511, 65p

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Customer Insight, Dialogue, and Social Media.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p253-288, 36p

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Differentiating Customers: Some Customers Are Worth More Than Others.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p143-186, 44p

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Organizing and Managing the Profitable Customer-Strategy Enterprise, Part 2.

• Authors : Peppers, Don; Rogers, Martha

• Source: Managing Customer Relationships; 2016, p513-551, 39p

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