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Periodical

Brand lessons from Bud Light's transgender backlash: Inclusive marketing will win, experts say, but brands will face short-term challenges.

Subjects: *TRANSGENDER people; *BOYCOTTS; *BUDS

  • Source: Ad Age. 4/24/2023, Vol. 94 Issue 6, p1-1. 1p.

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Periodical

Boycotts are a boon for local brands: Shifting consumption away from foreign franchises is a form of localisation.

Subjects: *CONSUMER behavior; *BOYCOTTS; *BRAND name products

  • Source: MEED Business Review. Jun2024, Vol. 9, p7-7. 1/2p.

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Academic Journal

An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

Subjects: *CONSUMER behavior; *BOYCOTTS; *CONSUMERS

  • Source: Journal of Business Research. Feb2024, Vol. 173, pN.PAG-N.PAG. 1p.

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Academic Journal

When Brands (Don't) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication.

Subjects: BRAND name products; CONSUMERISM; POLITICAL participation

  • Source: Communication Research; Dec2022, Vol. 49 Issue 8, p1092-1117, 26p

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Academic Journal

Research on Consumer Boycott Behavior Based on the Brand Psychological Contract Violations.

Subjects: BOYCOTTS; PSYCHOLOGICAL contracts (Employment); BREACH of contract

  • Source: Journal of Chengdu University (Social Science); Nov2022, Issue 6, p29-41, 13p

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Academic Journal

Will Consumers Silence Themselves When Brands Speak up about Sociopolitical Issues? Applying the Spiral of Silence Theory to Consumer Boycott and Buycott Behaviors.

Subjects: BOYCOTTS; PUBLIC support; ACTIVISM

  • Source: Journal of Nonprofit & Public Sector Marketing. Apr-Jun2021, Vol. 33 Issue 2, p193-211. 19p. 1 Diagram, 2 Charts, 1 Graph.

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Academic Journal

Turning Socio-Political Risk to Your Brand's Advantage.

Subjects: BOYCOTTS; TELEVISION advertising; BLACK Lives Matter movement

  • Source: NIM Marketing Intelligence Review; Nov2021, Vol. 13 Issue 2, p18-25, 8p

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Periodical

#BRANDBOYCOTT: Managing the reality of consumers protesting with their wallets.

Subjects: *BRAND name products; *BOYCOTTS; *CONSUMER behavior

  • Source: Stores Magazine. Feb/Mar2018, Vol. 100 Issue 2, p22-25. 4p.

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Academic Journal

From boycott to product judgment in the coronavirus era: Chinese products cases.

Subjects: BOYCOTTS; BRAND image; COVID-19 pandemic

  • Source: International Journal of Law & Management; 2021, Vol. 63 Issue 3, p357-368, 12p

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Academic Journal

The effect of activity identity fusion on negative consumer behavior.

Subjects: CONSUMER behavior; BRAND name products; NEGATIVISM

  • Source: Psychology & Marketing; Apr2019, Vol. 36 Issue 4, p395-409, 15p, 4 Charts

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  • 1-10 of  48 results for ""BOYCOTTS""