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Academic Journal

Star power as quality signal or marketing effect? A path analysis on China's motion‐picture industry.

Subjects: *MARKETING; *MOTION picture industry; *CRITICAL success factorCHINA

  • Source: International Journal of Finance & Economics. Jul2024, Vol. 29 Issue 3, p3639-3655. 17p.

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  • 1-1 of  1 results for ""MOTION picture industry""