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Publisher : springer gabler
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Brand Gender als Markenpersönlichkeit : Wie starke Charaktere große Marken schaffen

Subjects: Branding (Marketing); Consumer behavior; ManagementBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Management

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Subjects: New products; Consumer behavior; Technological innovationsBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Marketing / General

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  • 1-2 of  2 results for ""Shu, Suzanne B.""