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Academic Journal

EMERGING POWERS OF INFLUENCE: The Rise of the Anchor in Chinese Television.

Subjects: *MASS media; *TELEVISION news anchors; *MASS media genresCHINACHINA Central Television (Company)

  • Source: International Communication Gazette. Oct2007, Vol. 69 Issue 5, p451-466. 16p. 1 Diagram, 1 Chart, 1 Graph.

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Academic Journal

Demystifying engagement: Chinese advertising practitioners' perspective.

Subjects: MASS media; ADVERTISING; CHINESE peopleCHINA

  • Source: International Journal of Market Research; May2020, Vol. 62 Issue 3, p314-334, 21p, 1 Illustration, 1 Diagram, 2 Charts

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