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Customer Lifetime Value

• Authors : Kumar V.

• Source: The Handbook of Marketing Research: Uses, Misuses, and Future Advances.

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Customer Relationship Management

• Authors : Kumar V.

• Source: Encyclopedia of Quality and the Service Economy.

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Lifetime Customer Value

• Authors : Gillentine Andy

• Source: Encyclopedia of Sports Management and Marketing.

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Co-Production

• Authors : Frederick Howard

• Source: Encyclopedia of Business in Today's World.

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Measuring Customer Equity and Calculating Marketing ROI

• Authors : Lemon Katherine; Rust Roland; Zeithaml Valarie

• Source: The Handbook of Marketing Research: Uses, Misuses, and Future Advances.

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Conceptual Applications

• Source: The Handbook of Marketing Research: Uses, Misuses, and Future Advances.

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Bibliography

• Source: Encyclopedia of Quality and the Service Economy.

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Customer Satisfaction, Retention, and Loyalty

• Authors : Santouridis Ilias

• Source: Encyclopedia of Quality and the Service Economy.

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Marketing Objective

• Authors : Breuer Christoph

• Source: Encyclopedia of Sports Management and Marketing.

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Store Loyalty Cards

• Authors : Mauri Chiara

• Source: Encyclopedia of Consumer Culture.

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