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Publisher : oxford university press / usa Subject : market surveys Subject : marketing executives Subject : marketing management Subject : personnel management Filter by : Subject

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Academic Journal

Interpreting Interactions: Raw Means or Residual Means?

Authors : Ross Jr., William T.; Creyer, Elizabeth H.

Subjects: ANALYSIS of variance; CONSUMER behavior research; CONSUMER research

Source: Journal of Consumer Research; Sep93, Vol. 20 Issue 2, p330-338, 9p, 3 Charts, 2 Graphs

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Academic Journal

Capturing and Creating Public Opinion in Survey Research.

Authors : Simmons, Carolyn J.; Bickart, Barbara A.; Lynch Jr., John G.

Subjects: PUBLIC opinion polls; VOTING; CONSUMER behavior research

Source: Journal of Consumer Research; Sep93, Vol. 20 Issue 2, p316-329, 14p, 2 Diagrams, 2 Charts

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Academic Journal

Opportunity Cost Neglect.

Authors : FREDERICK, SHANE; NOVEMSKY, NATHAN; WANG, JING

Subjects: CONSUMER behavior research; CONSUMER attitudes; MARKETING research

Source: Journal of Consumer Research; Dec2009, Vol. 36 Issue 4, p553-561, 9p, 3 Charts

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Academic Journal

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes.

Authors : NENKOV, GERGANA Y.; INMAN, J. JEFFREY; HULLAND, JOHN

Subjects: CONSUMER behavior; CONSUMER research; IMPULSE buying

Source: Journal of Consumer Research; Jun2008, Vol. 35 Issue 1, p126-141, 16p, 5 Charts, 2 Graphs

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Academic Journal

Tightwads and Spendthrifts.

Authors : Rick, Scott I.; Cryder, Cynthia E.; Loewenstein, George

Subjects: MARKET surveys; CONSUMER behavior; CONSUMER attitudes

Source: Journal of Consumer Research; Apr2008, Vol. 34 Issue 6, p767-782, 16p, 10 Charts, 3 Graphs

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Academic Journal

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences.

Authors : Tanner, Robin J.; Ferraro, Rosellina; Chartrand, Tanya L.

Subjects: MARKET surveys; COMMERCIAL products; CONSUMER behavior

Source: Journal of Consumer Research; Apr2008, Vol. 34 Issue 6, p754-766, 13p, 2 Diagrams, 2 Charts, 2 Graphs

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Academic Journal

Conflict and Compromise: Drama in Marketplace Evolution.

Authors : Giesler, Markus

Subjects: CONSUMER research; MARKET surveys; CONSUMER behavior

Source: Journal of Consumer Research; Apr2008, Vol. 34 Issue 6, p739-753, 15p, 2 Diagrams

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Academic Journal

Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?

Authors : Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N.

Subjects: PRODUCT management; RISK perception; CONSUMER behavior

Source: Journal of Consumer Research; Jun2006, Vol. 33 Issue 1, p71-81, 11p, 1 Chart

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Academic Journal

Self-Accountability Emotions and Fear Appeals: Motivating Behavior.

Authors : PASSYN, KIRSTEN; SUJAN, MITA

Subjects: MOTIVATION research (Marketing); FREE will & determinism; MOTIVATION (Psychology)

Source: Journal of Consumer Research; Mar2006, Vol. 32 Issue 4, p583-589, 7p, 3 Charts

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Academic Journal

The Brand Positivity Effect: When Evaluation Confers Preference.

Authors : Posavac, Steven S.; Sanbonmatsu, David M.; Kardes, Frank R.

Subjects: CONSUMER preferences; CONSUMER behavior; BRAND evaluation

Source: Journal of Consumer Research; Dec2004, Vol. 31 Issue 3, p643-651, 9p

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