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Periodical

Keeping the King Happy.

Subjects: *CUSTOMER relationship management; *CUSTOMER satisfaction; AUTHORSROGERS, Martha; PEPPERS, Don

  • Source: Harvard Management Update. Apr2006, Vol. 11 Issue 4, p3-3. 1p.

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Review

One to One B2B: Customer Development Strategies for the Business-to-Business World.

Subjects: *BUSINESS-to-business transactions; NONFICTIONONE to One B2B: Customer Development Strategies for the Business-to-Business World (Book)PEPPERS, Don; ROGERS, Martha

  • Source: Harvard Business Review. Jun2001, Vol. 79 Issue 6, p135-135. 1/4p. 1 Color Photograph.

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Periodical

Trust in the Age of Transparency.

Subjects: *ORGANIZATIONAL transparency; *DIGITAL communications; TRUSTEXTREME Trust: Honesty As a Competitive Advantage (Book); LIKEONOMICS: The Unexpected Truth Behind Earning Trust, Influencing Behavior & Inspiring Action (Book); FACE-To-Face Book: Why Real Relationships Rule in a Digital Marketplace, The (Book)PEPPERS, Don; ROGERS, Martha; BHARGAVA, Rohit

  • Source: Harvard Business Review. Jul/Aug2012, Vol. 90 Issue 7/8, p158-159. 2p. 5 Color Photographs.

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Periodical

World-Class Bull.

Subjects: *MANAGEMENT -- Case studies; *BUSINESS ethics; *CUSTOMER relationsHANSON, Kirk O.; PEPPERS, Don; ROGERS, Martha

  • Source: Harvard Business Review. May2009, Vol. 87 Issue 5, p35-42. 8p. 2 Cartoon or Caricatures.

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Periodical

Churn.

Subjects: *CUSTOMER satisfaction; *CUSTOMER orientation; *RELATIONSHIP marketingPINE, B. Joseph; ROGERS, Martha; PEPPERS, Don

  • Source: Harvard Business Review. Apr2008, Vol. 86 Issue 4, p140-140. 1p. 1 Illustration.

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  • 1-5 of  5 results for ""Rogers, Martha""