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Ad Sales Impacted by Industry Consolidation: An executive scorecard for top 10 TV companies getting 90% of ad spend.

• Authors : Lafayette, Jon

Subjects: *ADVERTISING; *BUSINESS enterprises; *PUBLIC service advertising

• Source: Broadcasting & Cable - Multichannel News. 5/13/2019, Vol. 149 Issue 5, p14-16. 2p.

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Small Cable Firms Targeting Advanced Ads: WOW seeks revenue boost aided by Viamedia, NCTC.

• Authors : Lafayette, Jon

Subjects: *ADVERTISING; *BUSINESS enterprises; CABLES

• Source: Multichannel News. 3/9/2020, Vol. 41 Issue 5, p4-4. 7/8p.

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Local Advertising Sales Seem on the Upswing.

• Authors : Forkan, Jim

Subjects: *ADVERTISING; *BUSINESS enterprises; *SALES executivesUNITED States

• Source: Multichannel News. 3/25/2002, Vol. 23 Issue 12, p27. 2/3p. 3 Color Photographs.

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Ad Spending Drops 'Predictable' As Businesses Deal with Virus: GroupM's Wieser sees TV down 7.1% in 2020, down 11.7% in 2021.

• Authors : Lafayette, Jon

Subjects: *ADVERTISING; *BUSINESS enterprises; VIRUSES

• Source: Broadcasting & Cable - Multichannel News. 6/22/2020, Vol. 150 Issue 6, p20-20. 1p.

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Roku Unveils New OneView Advanced Ad Platform: Demand-side product stems from video company's $150M Dataxu purchase.

• Authors : Frankel, Daniel

Subjects: *ADVERTISING; *PURCHASING; *BUSINESS enterprises

• Source: Broadcasting & Cable - Multichannel News. 5/11/2020, Vol. 150 Issue 5, p17-17. 1p.

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How Ads Can Keep The Streams Flowing: A second revenue source could help OTT firms keep pace with well-heeled rivals.

• Authors : Parkes, Michael

Subjects: *ADVERTISING; *BUSINESS enterprises; STREAMFLOW

• Source: Broadcasting & Cable - Multichannel News. 1/20/2020, Vol. 150 Issue 1, p32-32. 1p.

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CAB: Spot Sales Rise 45%.

Subjects: *ADVERTISING; *BUSINESS enterprises; REVENUENEW York (State); UNITED States

• Source: Multichannel News. 08/21/2000, Vol. 21 Issue 34, p31. 1/5p. 1 Color Photograph.

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Tallying Talent Pool's Return on Investment.

• Authors : Neel, K. C.

Subjects: *ADVERTISING; *FINANCIAL performance; *BUSINESS enterprisesUNITED States

• Source: Multichannel News. 10/22/2007, Vol. 28 Issue 42, p36-36. 2/3p.

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AD TRENDS.

Subjects: *ECONOMIC forecasting; *ADVERTISING; *INTERNET advertisingUNITED States

• Source: Kiplinger Letter (15287130). 2/1/2008, Vol. 85 Issue 5, p3-3. 1/3p.

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YouTube ad nauseam.

Subjects: DIRECT response advertising; BUSINESS enterprisesGOOGLE Inc.

• Source: PC Pro; Sep2023, Issue 347, p10-11, 2p, 1 Color Photograph

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