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Publisher : escola superior de propaganda e marketing
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Academic Journal
Uma campanha memorável.
Authors :
Burrowes, Patricia Cecilia
1,2
Subjects:
ADVERTISING & women
;
ADVERTISING
;
PERSUASION (Psychology)
Source:
Comunicação, Mídia e Consumo. set-dez2013, Vol. 11 Issue 32, p185-202. 18p.
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