Search Results

The impact of the book publishing transmedia storytelling model on business performance: the moderating role of the innovation environment.

• Authors : Han, Feifei

Subjects: BUSINESS planning; DIVERSIFICATION in industry; CHANGE management

• Source: Journal of Organizational Change Management; 2024, Vol. 37 Issue 8, p1-17, 17p

Record details

Transmedia storytelling: a potentially vital resource for CSR communication.

• Authors : Coombs, Timothy¹ (AUTHOR)

Subjects: *SOCIAL responsibility of business; *MARKETING channels; TRANSMEDIA storytelling

• Source: Corporate Communications: An International Journal. 2019, Vol. 24 Issue 2, p351-367. 17p.

Record details

Futurizing luxury: an activity-centric model of phygital luxury experiences.

• Authors : Lawry, Charles Aaron¹ (AUTHOR)

Subjects: *SELF-service stores; *HUMAN-computer interaction; *LUXURIES

• Source: Journal of Fashion Marketing & Management. 2023, Vol. 27 Issue 3, p397-417. 21p.

Record details

Library Literature & Information Science Index (H.W. Wilson)

Record details

Teach students to communicate a brand story with transmedia storytelling.

• Authors : Cronin, John

• Source: Journal of Research in Interactive Marketing; 2016, Vol. 10 Issue 2, p86-101, 16p

Record details

Innovation in public relations theory and practice.

• Authors : Coombs, W. Timothy; Holladay, Sherry J.

Subjects: TECHNOLOGICAL innovations; PUBLIC relations; THOUGHT & thinking

• Source: Journal of Communication Management; 2018, Vol. 22 Issue 4, p382-396, 15p

Record details

Building bridges and preserving voices: key factors in community oral history stewardship.

• Authors : Kim, Jeonghyun; Roeschley, Ana; Byun, Mimi

Subjects: ORAL history; LOCAL history; SEMI-structured interviews

• Source: Journal of Documentation; 2024, Vol. 80 Issue 6, p1458-1474, 17p

Record details

Construction practice knowledge for complementing classroom teaching during site visits.

• Authors : Olayiwola, Johnson; Yusuf, Anthony Olukayode; Akanmu, Abiola Abosede

• Source: Smart & Sustainable Built Environment; 2025, Vol. 14 Issue 1, p119-139, 21p

Record details

I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking.

• Authors : Trang, Nguyen M; McKenna, Brad; Cai, Wenjie

Subjects: SELF-promotion; GENERATION Z; SOCIAL media

• Source: Information Technology & People; 2024, Vol. 37 Issue 2, p793-814, 22p

Record details

Innocence versus Coolness: the influence of brand personality on consumers' preferences.

• Authors : Feng, Wenting; Xu, Yuanping; Wang, Lijia

Subjects: BRAND image; BRAND personification; CONSUMER preferencesWUHAN (China); CHINA

• Source: Journal of Product & Brand Management; 2024, Vol. 33 Issue 1, p14-42, 29p

Record details