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Academic Journal

Friend or Foe? A mixed method analysis of YouTube users' replies to top comments of femvertising.

Subjects: *CONSUMER behavior; *BRAND extension; DIGITAL technologyGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

  • Source: Qualitative Market Research: An International Journal. 2024, Vol. 27 Issue 1, p42-60. 19p.

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