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Education Full Text (H.W. Wilson)

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Estimating individual promotional campaign impacts through Bayesian inference.

• Authors : Becker, Keith¹ ; Sprigg, Jim² ; Cosmas, Alex³

Subjects: *BAYESIAN analysis; *ADVERTISING campaigns; *ADVERTISING effectiveness

• Source: Journal of Consumer Marketing. 2014, Vol. 31 Issue 6/7, p541-552. 12p.

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Bayesian structural equation modelling tutorial for novice management researchers.

• Authors : R.M., Harindranath¹ ; Jacob, Jayanth¹

Subjects: *BAYESIAN analysis; STRUCTURAL equation modeling; CONFIRMATORY factor analysis

• Source: Management Research Review. 2018, Vol. 41 Issue 11, p1254-1270. 17p.

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Impact of analyst report on the behavior of retail investors: a study during COVID-19 in India.

• Authors : Chakraborty, Bijitaswa; Chatterjee, Manali; Bhattacharjee, Titas

Subjects: COVID-19 pandemic; INDIVIDUAL investors; BEHAVIOR analystsINDIA

• Source: Journal of Financial Reporting & Accounting (Emerald Group Publishing Limited); 2023, Vol. 21 Issue 5, p1188-1205, 18p

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Does coffee taste better with latte art? A neuroscientific perspective.

• Authors : Hsu, Liwei; Chen, Yen-Jung

• Source: British Food Journal; 2021, Vol. 123 Issue 5, p1931-1946, 16p

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PRONÓSTICOS BAYESIANOS PARA REPUESTOS DE AUTOMÓVILES USANDO SIMULACIÓN ESTOCÁSTICA.

• Authors : F. Muñoz Negrón, David¹ ; F. Muñoz Medina, Diego²

Subjects: *BAYESIAN analysis; *STOCHASTIC analysis; *SIMULATION methods & modelsMEXICO

• Source: Journal of Economics, Finance & Administrative Science. Dec2009, Vol. 14 Issue 27, p7-20. 14p. 6 Charts, 1 Graph.

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A Bayesian Approach to the Evaluation of a Forecasting System.

• Authors : Woodworth, Bruce M.¹

Subjects: *BAYESIAN analysis; *FORECASTING; *ECONOMIC impact

• Source: International Journal of Operations & Production Management. 1986, Vol. 6 Issue 3, p47-57. 11p.

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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