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Academic Journal

Sparking curiosity or tipping the scales? Targeted advertising with consumer learning.

Subjects: *ADVERTISING; *NONDISCLOSURE; *CONSUMER preferences

  • Source: Journal of Economic Behavior & Organization. Sep2023, Vol. 213, p172-192. 21p.

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Academic Journal

Targeted advertising with R&D rivalry.

Subjects: *ADVERTISING; *CONSUMERS; *PRODUCT quality

  • Source: Mathematical Social Sciences. Jul2023, Vol. 124, p24-34. 11p.

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  • 20-30 of  142 results for ""TARGETED advertising""