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Can You Remember the Name of Your Bank?

• Authors : Dupin, Chris

Subjects: PUBLIC relations in the banking industry; BANKING industry advertisingNEW Jersey; UNITED States

• Source: Business News New Jersey. 04/11/2000, Vol. 13 Issue 15, p22. 2p. 1 Color Photograph.

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Banks struggle to break free from the crowd.

• Authors : Reich-Hale, David

Subjects: BANKING industry advertising; BANK marketing; CONSUMERSLONG Island (N.Y.); NEW York (State)

• Source: Long Island Business News (7/1993 to 5/2009); 4/29/2005, Vol. 52 Issue 18, p3D-4D, 2p

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Advertising a winning strategy for Bank of New York.

Subjects: FINANCIAL services industry; BANKING industry advertising; BANKRUPTCYNEW York (State)BANK of New York Co. Inc.; AMERICAN Bankers Association

• Source: Long Island Business News (7/1993 to 5/2009); 10/27/2006, Vol. 53 Issue 46, p14A-14A, 1/2p

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