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Publisher : ascential events (europe) limited Filter by : Keyword

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Academic Journal

The Effect of Advertising on the Use of a Train's Diner.

Authors : Berger, Philip K.¹; Fraley, George W.¹; Tarpey Sr., Lawrence X.¹

Subjects: *ADVERTISING; *FOOD service; *SALES promotion

Source: Journal of Advertising Research (Ascential Events (Europe) Limited). Dec69, Vol. 9 Issue 4, p25-29. 5p. 3 Black and White Photographs, 4 Charts.

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