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Publisher : american psychological association
Subject : health behavior
Subject : intention
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Academic Journal
Influence of Price on Aspects of Consumers' Cognitive Process.
Authors :
Gotlieb, Jerry B.
1
;
Dubinsky, Alan J.
2
Subjects:
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CONSUMERS
; *
ADVERTISING & psychology
; *
COMMUNICATION in marketing
Source:
Journal of Applied Psychology. Aug91, Vol. 76 Issue 4, p541-549. 9p. 2 Charts, 3 Graphs.
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