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Publisher : american marketing association
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Academic Journal

Green Claims and Message Frames: How Green New Products Change Brand Attitude.

Subjects: GREEN products; GREEN marketing; NEW product development

  • Source: Journal of Marketing; Sep2014, Vol. 78 Issue 5, p119-137, 19p, 1 Diagram, 6 Charts, 3 Graphs

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Academic Journal

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns.

Subjects: MARKETING research; ANTISMOKING movement; NICOTINE addiction

  • Source: Journal of Marketing Research (JMR); Nov2007, Vol. 44 Issue 4, p671-687, 17p, 1 Color Photograph, 2 Diagrams, 1 Chart, 2 Graphs

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  • 1-2 of  2 results for ""Wilson, Dawn K.""