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Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes.

• Authors : Chakraborty, Ishita; Kim, Minkyung; Sudhir, K.

Subjects: DATA mining; TRADEMARK attribution; SENTIMENT analysis

• Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p600-622, 23p, 1 Diagram, 12 Charts, 1 Graph

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Gremlins in the Data: Identifying the Information Content of Research Subjects.

• Authors : Howell, John R.; Ebbes, Peter; Liechty, John C.

Subjects: EMPIRICAL research; CONJOINT analysis; UTILITY functions

• Source: Journal of Marketing Research (JMR); Feb2021, Vol. 58 Issue 1, p74-94, 21p, 1 Diagram, 8 Charts, 6 Graphs

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The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople's Efforts.

• Authors : Magnotta, Sarah; Murtha, Brian; Challagalla, Goutam

Subjects: TRAINING of sales personnel; EMPLOYEE motivation; SALES executives

• Source: Journal of Marketing Research (JMR); Aug2020, Vol. 57 Issue 4, p695-716, 22p, 1 Diagram, 4 Charts, 1 Graph

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Denial Without Determination: The Impact of Systemic Market Access Denial on Consumer Power and Market Engagement.

Subjects: MARKET power; CONSUMER preferences; MARKETS

• Source: Journal of Public Policy & Marketing; Apr2020, Vol. 39 Issue 2, p99-118, 20p, 1 Diagram, 5 Charts, 1 Graph

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