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Financial stability increasingly key to maintaining relationship.

• Authors : James, Dana

Subjects: *MARKETING management; *BANK marketing; *MARKETING

• Source: Marketing News. 1/21/2002, Vol. 36 Issue 2, p4-5. 2p. 1 Color Photograph.

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Marketing Issues.

• Authors : Coulson, John

Subjects: *BANK marketing; *MARKETING management; *BANKING industry customer servicesFLORY, William H.; WEISS, Gerald

• Source: Journal of Marketing. Winter81, Vol. 45 Issue 1, p144-145. 12p.

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Calendar.

Subjects: CONFERENCES & conventions; SEMINARS; MARKETING managementUNITED States

• Source: Marketing News; 8/15/73, Vol. 7 Issue 4, p2-2, 1/2p

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Calendar.

Subjects: CONFERENCES & conventions; MARKETING management; PREMIUMS (Retail trade)UNITED States

• Source: Marketing News; 7/15/73, Vol. 7 Issue 2, p2-2, 3/4p

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Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries.

• Authors : Thongpapanl, Narongsak (Tek); Ashraf, Abdul R.; Lapa, Luciano

Subjects: CONSUMER behavior; CUSTOMER satisfaction; INNOVATIONS in business

• Source: Journal of International Marketing; 2018, Vol. 26 Issue 3, p22-44, 23p, 3 Diagrams, 9 Charts, 2 Graphs

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A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.

• Authors : Homburg, Christian; Bucerius, Matthias

Subjects: MERGERS & acquisitions; MARKETING strategy; STRATEGIC alliances (Business)

• Source: Journal of Marketing; Jan2005, Vol. 69 Issue 1, p95-113, 19p, 2 Diagrams, 6 Charts

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Problems and Strategies in Services Marketing.

• Authors : Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L.

Subjects: MARKETING in service industries; MARKETING strategy; MARKETING research

• Source: Journal of Marketing; Spring85, Vol. 49 Issue 2, p33-46, 14p, 7 Charts

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A Role Theory Perspective on Dyadic Interactions: The Service Encounter.

• Authors : Solomon, Michael R.; Surprenant, Carol; Czepiel, John A.

Subjects: MARKETING models; CUSTOMER services; CUSTOMER satisfaction

• Source: Journal of Marketing; Winter85, Vol. 49 Issue 1, p99-111, 13p, 1 Chart

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Marketing Decision-Information Systems: An Emerging View.

• Authors : Montgomery, David B.; Urban, Glen L.

Subjects: INFORMATION technology; MARKETING strategy; DECISION making

• Source: Journal of Marketing Research (JMR); May70, Vol. 7 Issue 2, p226-234, 9p, 1 Diagram

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A Steady Hand at the Helm.

• Authors : Higgins, Kevin T.

Subjects: *FINANCIAL executives; *MARKETING management; *FINANCIAL services industrySUNTRUST Banks Inc. SUNTRUST Banks Inc. SUNTRUST Banks Inc. STIDELORIER, Rilla

• Source: Marketing Management. Jan/Feb2009, Vol. 18 Issue 1, p18-21. 4p. 2 Color Photographs.

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