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Publisher : american marketing association Subject : customer loyalty Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Periodical

Covers ethics in management course.

Authors : Razzouk, Nabil Y.¹

Subjects: *MARKETING education; *BUSINESS students; *MARKETING management

Source: Marketing News. 7/23/1982, Vol. 16 Issue 2, Special section p1-14. 2p.

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Academic Journal

A Statement of Marketing Philosophy.

Authors : Bartels, Robert; Beckman, Theodore N.; Cullman, W. Arthur

Subjects: *MARKETING education; *UNIVERSITY faculty; *MARKETING managementCOLUMBUS (Ohio); OHIOOHIO State University

Source: Journal of Marketing. Jan1965, Vol. 29 Issue 1, p43-44. 2p.

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Academic Journal

Industrial Marketing . . . Is Marketing Research Finally Maturing?

Authors : Christian, Richard C.¹

Subjects: *MARKETING research; *MARKETING education; *MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

Source: Journal of Marketing. Apr1960, Vol. 24 Issue 4, p82-85. 4p.

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Academic Journal

Historical Investigation and the Practice of Marketing.

Authors : Nevett, Terence

Subjects: MARKETING management; HISTORICAL research methods; SCIENTIFIC method

Source: Journal of Marketing; Jul91, Vol. 55 Issue 3, p13-23, 11p

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Academic Journal

Mathematical Models of Market Simulation.

Authors : Ferber, Robert; Schenk, Oliver B.

Subjects: MARKETING models; SIMULATION methods & models; MATHEMATICAL models

Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p69-74, 6p

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Academic Journal

MARKETING COURSES AND MARKETING RESEARCH.

Authors : Clark, Lincoln

Subjects: MARKETING education; BUSINESS school curriculum; MARKETING researchAMERICAN Marketing Association

Source: Journal of Marketing; Apr1948, Vol. 12 Issue 4, p488-492, 5p

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Academic Journal

The Use of Audio-Visual Aids in Teaching Marketing.

Authors : Gaw, Walter A.

Subjects: AUDIOVISUAL materials; TEACHING aids; BUSINESS students

Source: Journal of Marketing; Jan1947, Vol. 11 Issue 3, p237-242, 6p

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Academic Journal

Back to the Basics.

Authors : Jennings, Keith¹

Subjects: *MARKETING education; *MARKETING management; *MARKETING consultants

Source: Marketing Health Services. Fall2005, Vol. 25 Issue 3, p44-44. 1p.

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Academic Journal

7. MARKETING EDUCATION.

Authors : Gable, Myron¹

Subjects: *MARKETING education; *MARKETING research; *MARKETING management

Source: Journal of Marketing. Jan1977, Vol. 41 Issue 1, p118-118. 1/2p.

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Academic Journal

Industrial Marketing . . . Five Keys to Successful Marketing Leadership.

Authors : Christian, Richard C.

Subjects: MARKETING executives; EXECUTIVE recruiting; EMPLOYEE selection

Source: Journal of Marketing; Jan1960, Vol. 24 Issue 3, p79-80, 2p

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