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Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

• Authors : Varma, Rajita; Bommaraju, Raghu; Singh, Siddharth S.

Subjects: CHIEF marketing officers; WOMEN executives; DECISION making in business

• Source: Journal of Marketing Research (JMR); Dec2023, Vol. 60 Issue 6, p1154-1176, 23p

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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Information Processing and Decision Making in Marketing Organizations.

• Authors : Hulbert, James¹; Farley, John U.¹; Howard, John A.¹

Subjects: *DECISION making in marketing; *INFORMATION resources management; *STRATEGIC information system

• Source: Journal of Marketing Research (JMR). Feb1972, Vol. 9 Issue 1, p75-77. 3p. 4 Diagrams.

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Hidden Investments in Marketing Decisions.

• Authors : Fox, Matthew C.^1,2,3

Subjects: *INVESTMENTS; *DECISION making in marketing; *FINANCIAL statements

• Source: Journal of Marketing. Oct68 Part 1, Vol. 32 Issue 4, p9-12. 4p. 1 Black and White Photograph, 1 Chart.

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Theory or Research for the Marketing Decision-maker?

• Authors : O'Dell, William F.¹

Subjects: *DECISION making in marketing; *MARKETING executives; *MARKETING research

• Source: Journal of Marketing. Apr1966, Vol. 30 Issue 2, p52-53. 4p. 1 Black and White Photograph.

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Dilemma of Selling to Uncle Sam.

• Authors : Katz, Arthur J.¹

Subjects: *DECISION making in marketing; *PUBLIC spending; *GOVERNMENT purchasingUNITED States

• Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p25-27. 3p. 1 Black and White Photograph.

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The Marketing Manager's Dilemma.

• Authors : Alexander, Ralph T.¹

Subjects: *MARKETING research; *DECISION making; *MARKETING management

• Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p18-21. 4p. 1 Black and White Photograph.

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Applying on Advertising-Sales Relationship Model to Product Fields.

• Authors : Kudisch, Leonard¹

Subjects: *DECISION making in marketing; *ADVERTISING; *ADVERTISING-to-sales ratio

• Source: Journal of Marketing. Oct65, Vol. 29 Issue 4, p16-18. 3p.

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The Sales Territory As a Fixed Asset.

• Authors : Schiff, Michael¹

Subjects: *SALES territories; *DECISION making; *MARKETING management

• Source: Journal of Marketing. Oct60, Vol. 25 Issue 2, p51-53. 3p.

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