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Publisher : american marketing association Subject : customer loyalty Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject
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Academic Journal

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship.

Subjects: CONSUMER complaints; CONSUMER behavior; CUSTOMER loyalty

  • Source: Journal of Marketing; Sep2020, Vol. 84 Issue 5, p79-99, 21p, 1 Diagram, 6 Charts, 1 Graph

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Periodical

Can Marketers Repair Social Media’s Crisis of Trust?

Subjects: *CUSTOMER retention; *SOCIAL media in business; *CORPORATE governance

  • Source: Marketing News. Apr2018, Vol. 52 Issue 4, p20-22. 2p. 1 Color Photograph.

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Periodical

Dissatisfied customers require recovery plans.

Subjects: *CUSTOMER loyalty programs; *CUSTOMER retention; *CUSTOMER relations

  • Source: Marketing News. 10/27/2003, Vol. 37 Issue 22, p44-46. 2p.

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Periodical

Uncertain times call for retention efforts.

Subjects: *CUSTOMER relations; *CUSTOMER retention; *RELATIONSHIP marketing

  • Source: Marketing News. 5/13/2002, Vol. 36 Issue 10, p21-23. 2p.

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Academic Journal

Retaining Customers in a Managed Care Market.

Subjects: *CUSTOMER retention; *CUSTOMER loyalty; *MEDICAL careUNITED States

  • Source: Marketing Health Services. Fall97, Vol. 17 Issue 3, p19-21. 3p.

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Academic Journal

Growing Existing Customers' Revenue Streams Through Customer Referral Programs.

Subjects: BUSINESS referrals; WORD of mouth advertising; CONSUMER preferences research

  • Source: Journal of Marketing; Jul2013, Vol. 77 Issue 4, p17-32, 16p, 3 Black and White Photographs, 1 Diagram, 3 Charts

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Academic Journal

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers.

Subjects: CUSTOMER satisfaction; CUSTOMER retention; CUSTOMER services

  • Source: Journal of Marketing Research (JMR); Feb2011, Vol. 48 Issue 1, p72-86, 15p, 8 Charts, 3 Graphs

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Academic Journal

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.

Subjects: MARKETING research; CUSTOMER relations; CUSTOMER retention

  • Source: Journal of Marketing; Jan2007, Vol. 71 Issue 1, p84-94, 11p, 3 Graphs

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Academic Journal

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics.

Subjects: MARKETING research; CUSTOMER satisfaction research; CUSTOMER loyalty programs

  • Source: Journal of Marketing; Jan2007, Vol. 71 Issue 1, p67-83, 17p, 1 Diagram, 4 Charts

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Academic Journal

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value.

Subjects: CUSTOMER lifetime value; PRESENT value; CUSTOMER services

  • Source: Journal of Marketing; Jul2006, Vol. 70 Issue 3, p5-20, 16p, 4 Diagrams, 2 Charts, 2 Graphs

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  • 1-10 of  123 results for ""CUSTOMER retention""