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West Ashley Library

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Phone: (843) 766-6635

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Phone: (843) 805-6888

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9 a.m. - 1 p.m.

Phone: (843) 884-9741

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Phone: (843) 889-3300

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9 a.m. - 5 p.m.

Phone: (843) 572-4094

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Phone: (843) 849-6161

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9 a.m. – 1 p.m.

Phone: (843) 887-3699

Keith Summey North Charleston Library

9 a.m. - 5 p.m.

Phone: (843) 744-2489

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9 a.m. - 5 p.m.

Phone: (843) 559-1945

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9 a.m. - 5 p.m.

Phone: (843) 766-2546

Folly Beach Library

9 a.m. - 2 p.m.
*open the 2nd and 4th Saturday

Phone: (843) 588-2001

Miss Jane's Building (Edisto Library Temporary Location)

9 a.m. – 1 p.m.

Phone: (843) 869-2355

Dorchester Road Library

9 a.m. - 5 p.m.

Phone: (843) 552-6466

John L. Dart Library

9 a.m. - 5 p.m.

Phone: (843) 722-7550

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9 a.m. - 5 p.m.

Phone: (843) 795-6679

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9 a.m. - 5 p.m.

Phone: (843) 805-6930

Bees Ferry West Ashley Library

9 a.m. - 5 p.m.

Phone: (843) 805-6892

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Closed for renovations

Phone: (843) 883-3914

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Publisher : american marketing association Subject : customer loyalty Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Periodical

Leave an Impression.

Authors : BIRKNER, CHRISTINE (AUTHOR)

Subjects: *MARKETING management; *ADVERTISING media planning; *MARKETING research

Source: Marketing News. Oct2013, Vol. 47 Issue 10, p6-7. 2p.

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Periodical

Outdated approach to planning needs revamping.

Authors : Schultz, Don E.

Subjects: *ADVERTISING media planning; *INTEGRATED marketing; *CONSUMER behavior

Source: Marketing News. 11/11/2002, Vol. 36 Issue 23, p6-7. 2p.

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Academic Journal

The True Probability of Exposure.

Authors : Banks, Seymour¹

Subjects: *ADVERTISING media planning; *DATA analysis; *ADVERTISING campaignsBROWN, Douglas

Source: Journal of Marketing Research (JMR). May68, Vol. 5 Issue 2, p222-223. 2p. 2 Charts.

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Academic Journal

A Practical Procedure for Media Selection: Comments.

Authors : Schreiber, Robert J.^1,2

Subjects: *ADVERTISING media planning; *MARKETING research; *ADVERTISING effectivenessBROWN, Douglas

Source: Journal of Marketing Research (JMR). May68, Vol. 5 Issue 2, p221-222. 2p.

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Academic Journal

Linear Programming and Media Selection: A Comment.

Authors : Stasch, Stanley F.¹

Subjects: *ADVERTISING media planning; *LINEAR programming; *MATHEMATICAL programming

Source: Journal of Marketing Research (JMR). May67, Vol. 4 Issue 2, p205-207. 3p.

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Academic Journal

A Rejoinder.

Authors : Bass, Frank M.¹; Lonsdale, Ronald T.²

Subjects: *ADVERTISING media planning; *LINEAR programming; *MATHEMATICAL modelsSTASCH, Stanley F.

Source: Journal of Marketing Research (JMR). May67, Vol. 4 Issue 2, p208-209. 2p.

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Academic Journal

Are Automobile Dealers Good Judges of Media Allocations?

Authors : Orenstein, Frank E.¹

Subjects: *ADVERTISING media planning; *AUTOMOBILE dealers; *BUDGET

Source: Journal of Marketing. Jan1962, Vol. 26 Issue 1, p76-78. 3p.

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Academic Journal

MERCHANDISING THE ADVERTISING CAMPAIGN.

Authors : Moses, Lionel B.¹

Subjects: *ADVERTISING campaigns; *ADVERTISING media planning; *MARKETING managementGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS

Source: Journal of Marketing. Oct44, Vol. 9 Issue 2, p124-126. 3p.

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Academic Journal

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies.

Authors : Karniouchina, Ekaterina V; Uslay, Can; Erenburg, Grigori

Subjects: PRODUCT placement in mass media; PRODUCT placement; MARKETING management

Source: Journal of Marketing; May2011, Vol. 75 Issue 3, p27-48, 22p, 2 Diagrams, 9 Charts, 3 Graphs

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Academic Journal

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management.

Authors : Viswanathan, Madhubalan; Rosa, José Antonio; Harris, James Edwin

Subjects: MARKETING management; MARKETING strategy; DISPLAY of merchandise

Source: Journal of Marketing; Jan2005, Vol. 69 Issue 1, p15-31, 17p, 2 Diagrams, 3 Charts

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