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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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American marketing expertise needed all around the globe.

• Authors : Klein, Chuck¹

Subjects: *MARKETING research companies; *MARKETING consultants; *MARKETING managementUNITED States

• Source: Marketing News. 10/26/98, Vol. 32 Issue 22, p4-4. 1/3p.

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Strategic consultants expose problems marketers didn't think they even had.

Subjects: *MARKETING consultants; *BUSINESS enterprises; *SALES

• Source: Marketing News. 2/1/88, Vol. 22 Issue 3, p10-10. 1/3p. 1 Black and White Photograph.

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Spotty Analytics Usage in the Era of Data-Driven Business.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING costs; *MARKETING management; *MARKETING consultants

• Source: Marketing News. Apr2015, Vol. 49 Issue 4, p28-30. 2p. 1 Graph.

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Home grown.

• Authors : Malone, Michael R.

Subjects: MARKETING research; RESEARCH; MARKETING

• Source: Marketing Research; Winter96, Vol. 8 Issue 4, p12-15, 4p, 1 Black and White Photograph

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Early Marketing Research: Science and Application.

• Authors : Wright-Isak, Christine; Prensky, David

Subjects: MARKETING research; RESEARCH; MARKETING management

• Source: Marketing Research; Fall93, Vol. 5 Issue 4, p16-23, 8p

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The 7 Golden Rules.

• Authors : Grapentine, Terry H.; Weaver, Dianne Altman

Subjects: MARKETING research; MARKETING management; MARKETING strategy

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p, 1 Color Photograph

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Researchers must expand their management perspective.

Subjects: *MARKETING management; *MARKETING research; *MARKETING consultantsGLATZEL, H. David

• Source: Marketing News. 2/4/1983, Vol. 17 Issue 3, p1-14. 2p.

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Underground Testing.

• Authors : Holbert, Neil Bruce

Subjects: MARKETING research companies; MARKETING research; MARKETING consultants

• Source: Journal of Marketing Research (JMR); Aug1969, Vol. 6 Issue 3, p374-374, 1p

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Research Roundtable 2010.

• Authors : Frank, John N.

Subjects: MARKETING research companies; MARKETING research; MARKETING management

• Source: Marketing News; 6/30/2010, Vol. 44 Issue 8, p11-13, 3p, 4 Color Photographs

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