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Publisher : american marketing association Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Author

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Periodical

Shopper Marketing.

Authors : Wyner, Gordon; Bell, David; Corsten, Daniel

Subjects: *MARKETING management; *SHOPPING; *TECHNOLOGICAL innovationsSHANKAR, Venkatesh

Source: Marketing Management. Mar/Apr2011, Vol. 20 Issue 1, p44-47. 4p.

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Periodical

Social networks and customers.

Authors : Wyner, Gordon

Subjects: *SOCIAL networks; *BUSINESS networks; *CONSUMER behavior

Source: Marketing Management. Dec2010/Jan2011, Vol. 19 Issue 4, p44-46. 3p.

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Periodical

Guiding customers along the way.

Authors : Wyner, Gordon

Subjects: *CHIEF marketing officers; *MARKETING management; *MARKETING strategyUNITED StatesFIDELITY Investments (Company) ; TROUBLED Asset Relief Program (U.S.)...

Source: Marketing Management. Summer2010, Vol. 19 Issue 2, p4-7. 4p. 2 Color Photographs.

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Periodical

Yin and Yang of Marketing Effectiveness.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *INDUSTRIAL management; *INTEGRATED marketing

Source: Marketing Management. Sep/Oct2008, Vol. 17 Issue 5, p8-9. 2p. 1 Color Photograph.

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Periodical

Beyond the Short Term.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *BUSINESS logistics; *ADVERTISING media planning

Source: Marketing Management. May/Jun2008, Vol. 17 Issue 3, p8-9. 2p. 1 Color Photograph.

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Periodical

Marketing Evolution.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *FINANCIAL performance; *INFORMATION resources

Source: Marketing Management. Mar/Apr2008, Vol. 17 Issue 2, p8-9. 2p. 1 Black and White Photograph.

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Periodical

Boomers Are Business.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *BABY boom generation; *BUSINESS logistics

Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p8-9. 2p. 1 Color Photograph.

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Periodical

Relationship Management Revisited.

Authors : Wyner, Gordon A.^1,2

Subjects: *CUSTOMER relationship management; *MARKETING management; *CONSUMER attitudes

Source: Marketing Management. Jan/Feb2007, Vol. 16 Issue 1, p10-11. 2p. 1 Color Photograph.

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Periodical

Marketer, Heal Thyself.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *PRODUCT management; *CORPORATE culture

Source: Marketing Management. Sep/Oct2006, Vol. 15 Issue 5, p8-9. 2p. 1 Color Photograph.

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Periodical

Leverage Your Assets.

Authors : Wyner, Gordon A.^1,2

Subjects: *MARKETING management; *MARKETING; *INSURANCE companies

Source: Marketing Management. Jul/Aug2006, Vol. 15 Issue 4, p8-9. 2p. 1 Color Photograph.

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