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Publisher : american marketing association Subject : customer loyalty Subject : customer services Subject : goodman, john Subject : marketing management Subject : personnel management Subject : verizon communications inc. Filter by : Subject

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Periodical

THE MOVE TO SOLUTIONS PROVIDERS.

Authors : Brown, Stephen W.¹

Subjects: *INFORMATION technology; *CUSTOMER services; *SERVICE industriesINTERNATIONAL Business Machines Corp. 001368083 INTERNATIONAL Business Machines Corp. INTERNATIONAL Business Machines Corp. 001368083 001368083 INTERNATIONAL Business Machines Corp. 001368083 IBM; IBM Global Services (Company) IBM Global Services (Company) IBM Global Services (Company) 031665057 ; GENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

Source: Marketing Management. Spring2000, Vol. 9 Issue 1, p10-11. 2p. 1 Color Photograph.

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Periodical

Selling IT goods to disabled end-users.

Authors : Fellman, Michelle Wirth

Subjects: *INFORMATION technology; *CONSUMERS with disabilities; *TECHNOLOGYUNITED States

Source: Marketing News. 03/15/99, Vol. 33 Issue 6, p1-17. 2p.

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Periodical

Add 'realism' to tests with new technologies.

Authors : Whalen, Bernie

Subjects: *TECHNOLOGY; *CUSTOMER services; *PRINT advertisingPRETESTING Co. Inc.

Source: Marketing News. 5/25/1984, Vol. 18 Issue 11, p1-35. 3p.

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Periodical

"E-volution" to Revolution.

Authors : Woodall, Regina D.¹ ; Colby, Charles L.² ; Parasuraman, A.³

Subjects: *CUSTOMER services; *ELECTRONIC commerce; *MARKETING

Source: Marketing Management. Mar/Apr2007, Vol. 16 Issue 2, p29-34. 6p. 1 Illustration, 2 Diagrams, 1 Chart, 2 Graphs.

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Academic Journal

The Trade-Off Between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance.

Authors : Hortinha, Paula; Lages, Carmen; Filipe Lages, Luis

Subjects: HIGH technology; HIGH technology industries; CUSTOMER orientation

Source: Journal of International Marketing; Sep2011, Vol. 19 Issue 3, p36-58, 23p, 1 Diagram, 6 Charts

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Periodical

GET CONNECTED FOR BETTER SERVICE.

Authors : GARY BRIDGE, R.

Subjects: *TELECOMMUNICATION in business; *COMMUNICATION & technology; *CUSTOMER services

Source: Marketing Management. Nov2011, Vol. 20 Issue 4, p20-25. 6p. 1 Illustration, 3 Diagrams.

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Academic Journal

Marketing's Limited Role in New Product Development in One Computer Systems Firm.

Authors : Workman Jr., John P.

Subjects: PRODUCT management research; MARKETING of new products; MARKETING management

Source: Journal of Marketing Research (JMR); Nov93, Vol. 30 Issue 4, p405-421, 17p, 2 Charts

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Academic Journal

Avoiding Misuse of New Information Technologies: Legal and Societal Considerations.

Authors : Bloom, Paul N.; Milne, George R.; Adler, Robert

Subjects: MARKETING; INFORMATION storage & retrieval systems; INFORMATION technology management

Source: Journal of Marketing; Jan94, Vol. 58 Issue 1, p98-110, 13p, 1 Diagram, 1 Chart

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Academic Journal

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms.

Authors : Yli-Renko, Helena; Janakiraman, Ramkumar

Subjects: NEW product development; PUBLIC relations in high technology industries; CUSTOMER services

Source: Journal of Marketing; Sep2008, Vol. 72 Issue 5, p131-148, 18p, 3 Charts

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Academic Journal

Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation.

Authors : Song, Michael; Nason, Robert W; Di Benedetto, C. Anthony

Subjects: TECHNOLOGICAL innovations management; INFORMATION technology management; STRATEGIC planning

Source: Journal of International Marketing; 2008, Vol. 16 Issue 1, p4-38, 35p, 5 Charts

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