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New toys, ideas bring MR to new frontier.

• Authors : Ireland, Christopher¹

Subjects: *MARKETING research; *MARKETING research companies; *MARKETING strategy

• Source: Marketing News. 09/27/99, Vol. 33 Issue 20, p30-31. 2p.

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Research Roundtable 2010.

• Authors : Frank, John N. (AUTHOR)

Subjects: *MARKETING research companies; *MARKETING research; *MARKETING management

• Source: Marketing News. 6/30/2010, Vol. 44 Issue 8, p11-13. 3p. 4 Color Photographs.

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Top prospects: State of the MR industry in China.

• Authors : Lee, Barton¹; Saklani, Soumya¹; Tatterson, David²

Subjects: *MARKETING research companies; *INDUSTRIAL research; *MARKETING researchCHINA

• Source: Marketing News. 6/10/2002, Vol. 36 Issue 12, p12-13. 2p. 1 Color Photograph.

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The Kantar Group Ltd.

Subjects: *MARKETING research companies; *CORPORATE profits; *CUSTOMER loyaltyLONDON (England); ENGLANDKANTAR Group Ltd.

• Source: Marketing News. 06/08/98, Vol. 32 Issue 12, pH12-H13. 2p. 1 Black and White Photograph.

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Time is ripe to overhaul traditional marketing research department.

• Authors : Honomichl, Jack¹

Subjects: *MARKETING research; *MARKETING research companies; *MARKETING management

• Source: Marketing News. 6/7/1993, Vol. 27 Issue 12, Special section pH34-H39. 4p.

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Researchers forced to seek answers to things they once took for granted.

• Authors : Schlossberg, Howard¹

Subjects: *MARKETING research; *MARKETING research companies; *INDUSTRIAL researchUNITED StatesTARGETBASE International Inc.

• Source: Marketing News. 3/29/93, Vol. 27 Issue 7, p3-14. 2p. 1 Graph.

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Keep 'em satisfied.

• Authors : Dixon, George

Subjects: *MARKETING research companies; *CUSTOMER services; *CUSTOMER satisfactionUNITED States

• Source: Marketing News. 1/2/89, Vol. 23 Issue 1, p1-14. 2p.

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On Improving the Conceptual Foundations of International Marketing Research.

• Authors : Douglas, Susan P; Craig, C. Samuel

Subjects: MARKETING research; RESEARCH; CROSS-cultural studies

• Source: Journal of International Marketing; 2006, Vol. 14 Issue 1, p1-22, 22p, 1 Chart

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A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research.

• Authors : Anderson, James C.

Subjects: INDUSTRIAL research; MATHEMATICAL models; MARKETING research

• Source: Journal of Marketing Research (JMR); Feb1985, Vol. 22 Issue 1, p86-92, 7p, 4 Diagrams

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Ethical Problems of Marketing Researchers.

• Authors : Hunt, Shelby D.; Chonko, Lawrence B.; Wilcox, James B.

Subjects: MARKETING research; MARKETING ethics; BUSINESS ethics

• Source: Journal of Marketing Research (JMR); Aug1984, Vol. 21 Issue 3, p309-324, 16p, 8 Charts

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