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Digital and Social Media Marketing: RAPPORT DEVELOPMENT IN ONLINE CHANNELS: A DYADIC CUSTOMER/SERVICE EMPLOYEE PERSPECTIVE.

• Authors : Hammad, Mohamed; Raddats, Chris; Kearney, Treasa

Subjects: CUSTOMER relations; CUSTOMER services; CONSUMER behavior

• Source: AMA Summer Academic Conference Proceedings; 2023, Vol. 34, p618-621, 4p

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Customer Experience on the Web.

• Authors : Wyner, Gordon A.¹

Subjects: *ELECTRONIC commerce; *INTERNET marketing; *CUSTOMER services

• Source: Marketing Management. Winter2000, Vol. 9 Issue 4, p6-7. 2p.

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Match Your Web Organization to Your Mission.

• Authors : Oliva, Ralph A.¹

Subjects: *INTERNET marketing; *WEB development; *CUSTOMER services

• Source: Marketing Management. Fall/Winter98, Vol. 7 Issue 4, p38-41. 4p. 1 Diagram.

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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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The Four Faces of Digital Marketing.

• Authors : AAKER, DAVIS

Subjects: *INTERNET marketing; *MARKETING management; *MARKETING strategy

• Source: Marketing News. Apr2016, Vol. 50 Issue 4, p18-19. 2p. 1 Illustration.

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'SMALL TALK IS NOT THAT SMALL IN B2B SALES'! B2B SALESPERSONS' SOCIAL MEDIA USAGE AND SMALL TALK FACILITATING COLLECTION OF CUSTOMER-BASED INDIVIDUAL COMPETITIVE INTELLIGENCE ENHANCING SALES PERFORMANCE.

• Authors : Chacko, Anu Mary; Chawla, Vaibhav

Subjects: BUSINESS-to-business transactions; SOCIAL media; SALES

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1234-1236, 3p

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Creating Community.

• Authors : MANCUSO, JOAN ; KAREN STUTH

Subjects: *SOCIAL media in marketing; *INTERNET marketing; *MARKETING planningOGILVY & Mather Worldwide Inc. ; FITBIT Inc. ; CISCO Systems Inc. 153804570 CISCO Systems Inc. CISCO Systems Inc. 153804570 153804570 CISCO Systems Inc. 153804570 CSCOFACEBOOK (Web resource)

• Source: Marketing Insights. Jan/Feb2015, Vol. 27 Issue 1, p20-21. 2p.

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Social Media and the Elusive ‘Next Level’.

• Authors : ZYNCZAK, HEATHER DEASON¹ (AUTHOR)

Subjects: *INTERNET marketing; *MARKETING research; *MARKETING strategy

• Source: Marketing News. Nov2013, Vol. 47 Issue 11, p16-17. 2p. 1 Color Photograph.

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Customer service the key to on-line relationships.

• Authors : Briones, Maricris G.

Subjects: *CUSTOMER services; *INTERNET marketing; *WEBSITES

• Source: Marketing News. 11/23/98, Vol. 32 Issue 24, p2-21. 2p. 1 Color Photograph.

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sharing the LOVE.

Subjects: *INTERNET marketing; *CUSTOMER relations; *CUSTOMER services

• Source: Marketing News. 3/15/2011, Vol. 45 Issue 3, p20-21. 2p. 1 Color Photograph.

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