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Some see cable TV law as threat to ad growth.

• Authors : Goerne, Carrie

Subjects: *RATES; *CUSTOMER services; CABLE television lawsUNITED States

• Source: Marketing News. 11/9/1992, Vol. 26 Issue 23, p1-2. 2p.

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Product/ Consumption-Based Affective Responses and Postpurchase Processes.

• Authors : Westbrook, Robert A.

Subjects: CONSUMPTION (Economics); CUSTOMER satisfaction; CONSUMER complaints

• Source: Journal of Marketing Research (JMR); Aug1987, Vol. 24 Issue 3, p258-270, 13p, 5 Charts

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Customer response at the extremes.

• Authors : Donath, Bob¹

Subjects: *CUSTOMER satisfaction; *CABLE television; *CUSTOMER services

• Source: Marketing News. 1/4/1993, Vol. 27 Issue 1, p14-14. 1/3p.

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Cable industry suffers from poor marketing.

Subjects: *MARKETING management; *CABLE television; *MARKETING consultantsUNITED States

• Source: Marketing News. 5/29/1981, Vol. 14 Issue 29, p3-3. 1/8p.

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TCI to test video TV Guide.

Subjects: SUBSCRIPTION television; MARKETING; PERIODICALSTELE-Communications Inc.

• Source: Marketing News; 1/4/1993, Vol. 27 Issue 1, p9-9, 1/4p

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Marketing Briefs.

Subjects: MARKETING; ADVERTISING; PERSONNEL managementUNITED StatesTOYS "R" Us Inc....

• Source: Marketing News; 6/27/1980, Vol. 13 Issue 26, p2-2, 1/6p

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