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Covers ethics in management course.

• Authors : Razzouk, Nabil Y.¹

Subjects: *MARKETING education; *BUSINESS students; *MARKETING management

• Source: Marketing News. 7/23/1982, Vol. 16 Issue 2, Special section p1-14. 2p.

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Why A Marketing Research Code of Ethics?

• Authors : Twedt, Dik Warren¹

Subjects: *MARKETING research; *BUSINESS ethics; *CONSUMER attitudesUNITED StatesAMERICAN Marketing Association

• Source: Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p.

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Willful Ignorance in the Request for Product Attribute Information.

• Authors : EHRICH, KRISTINE R.; IRWIN, JULIE R.

Subjects: CONSUMER behavior; CONSUMER attitudes; PRODUCT attributes

• Source: Journal of Marketing Research (JMR); Aug2005, Vol. 42 Issue 3, p266-277, 12p, 1 Black and White Photograph, 3 Graphs

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Marketing Literature Review.

Subjects: MARKETING literature; CUSTOMER loyalty; BUSINESS ethics

• Source: Journal of Marketing; Apr2003, Vol. 67 Issue 2, p140-150, 11p

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Organizational Consequences, Marketing Ethics, and Salesforce Supervision.

• Authors : Hunt, Shelby D.; Vasquez-Parraga, Arturo Z.

Subjects: SALES force management; ORGANIZATIONAL ethics; PERSONNEL management

• Source: Journal of Marketing Research (JMR); Feb1993, Vol. 30 Issue 1, p78-90, 13p, 1 Diagram, 4 Charts

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Ethical Problems of Marketing Researchers.

• Authors : Hunt, Shelby D.; Chonko, Lawrence B.; Wilcox, James B.

Subjects: MARKETING research; MARKETING ethics; BUSINESS ethics

• Source: Journal of Marketing Research (JMR); Aug1984, Vol. 21 Issue 3, p309-324, 16p, 8 Charts

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The Threats to Marketing Research.

• Authors : Day, George S.

Subjects: ETHICS; MARKETING research; INDUSTRIAL research

• Source: Journal of Marketing Research (JMR); Nov75, Vol. 12 Issue 4, p462-467, 6p

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A Reply to Comments on 'Ethics in Marketing Research: Their Practical Relevance'

• Authors : Tybout, Alice M.; Zaltman, Gerald

Subjects: MARKETING research; CONSUMER research; RESEARCH ethics

• Source: Journal of Marketing Research (JMR); May75, Vol. 12 Issue 2, p234-237, 4p

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Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation.

• Authors : Sparks, John R.; Hunt, Shelby D.

Subjects: MARKETING research; PROFESSIONAL ethics; ETHICAL decision making

• Source: Journal of Marketing; Apr98, Vol. 62 Issue 2, p92-109, 18p, 9 Charts

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Exonerating unethical marketing behaviors: A diagnostic framework.

• Authors : Mascarenhas, Oswald A. J.

Subjects: MARKETING executives; MARKETING management; BUSINESS ethics

• Source: Journal of Marketing; Apr95, Vol. 59 Issue 2, p43, 15p, 2 Diagrams, 1 Chart

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