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Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability.

• Authors : Mullins, Ryan R.; Ahearne, Michael; Lam, Son K.

Subjects: SALES personnel; CUSTOMER relations; COMMERCIAL agents

• Source: Journal of Marketing; Nov2014, Vol. 78 Issue 6, p38-58, 21p, 7 Charts, 1 Graph

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Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression.

• Authors : Muthukrishnan, A.V; Chattopadhyay, Amitava

Subjects: CONSUMER behavior; CONSUMER attitudes; ATTITUDE (Psychology)

• Source: Journal of Marketing Research (JMR); May2007, Vol. 44 Issue 2, p334-345, 12p, 1 Diagram, 2 Charts, 2 Graphs

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Effectiveness of Multiple Request Strategies: A Synthesis of Research Results.

• Authors : Fern, Edward F.; Monroe, Kent B.; Avila, Ramon A.

Subjects: LEGAL compliance; HUMAN behavior; ATTITUDE (Psychology)

• Source: Journal of Marketing Research (JMR); May86, Vol. 23 Issue 2, p144-152, 9p, 5 Charts

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The Construct Validity of the Tripartite Classification of Attitudes.

• Authors : Bagozzi, Richard P.; Tybout, Alice M.; Craig, C. Samuel

Subjects: CONSUMER attitudes; CONSUMER behavior; QUESTIONNAIRES

• Source: Journal of Marketing Research (JMR); Feb1979, Vol. 16 Issue 1, p88-95, 8p, 1 Diagram, 3 Charts

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Can Attitude Measurement Predict Consumer Behavior?

• Authors : Udell, Jon G.

Subjects: ATTITUDE (Psychology); CONSUMER attitudes; MARKETING research

• Source: Journal of Marketing; Oct65, Vol. 29 Issue 4, p46-50, 5p, 1 Black and White Photograph, 4 Charts

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Learn to negotiate office generational differences.

• Authors : Kennedy, Marilyn Moats¹

Subjects: *PERSONNEL management; *EMPLOYEES; *MENTORING in the professions

• Source: Marketing News. 4/15/2004, Vol. 38 Issue 7, p46-42. 3p.

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Marketers' Confidence in Digital Adoption Dips.

Subjects: INTERNET marketing; MARKETING; SALES personnel

• Source: Marketing News; Oct2017, Vol. 51 Issue 9, p8-8, 1p, 1 Chart

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Show-and-tell focus groups reveal core boomer values.

• Authors : Mazzella, Gloria F.

Subjects: *BABY boom generation; *FOCUS groups; *MARKETING research

• Source: Marketing News. 06/09/97, Vol. 31 Issue 12, pH8-h8. 4/9p.

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Human attitude prime factor in automated banking effectiveness.

Subjects: *BANKING industry automation; *BANK employees; *EMPLOYEE trainingMANDELL, Lewis

• Source: Marketing News. 4/24/87, Vol. 21 Issue 9, p14-14. 3/4p.

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Chewed cigars, fogging, & 'John Wayne Pause': Dos & don'ts of direct selling.

Subjects: *DIRECT selling; *SALES personnel; *DIRECT marketing

• Source: Marketing News. 1/8/1982, Vol. 15 Issue 14, p6-6. 1/3p.

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