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10 Tips for a Better Return on Marketing Analytics.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

• Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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CAN I HAVE SOME OF THAT?

• Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

• Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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The Project Sprint.

• Authors : KUGEL, CHRISTIAN¹

Subjects: *MARKETING consultants; *MARKETING management; *MARKETING research

• Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p20-21. 2p.

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10 minutes with . . . John Goodman.

• Authors : Birkner, Christine (AUTHOR)

Subjects: *MARKETING consultants; *CUSTOMER retention; *CUSTOMER satisfactionTARP Worldwide Inc.GOODMAN, John

• Source: Marketing News. 10/30/2011, Vol. 45 Issue 13, p28-32. 4p. 1 Color Photograph.

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Only researcher acting as 'internal consultant' is worth it to self, company.

• Authors : Hodock, Calvin L.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

• Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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Internet INFERNO.

• Authors : Hart, Christopher¹ ; Blackshaw, Pete²

Subjects: *MARKETING consultants; *BUSINESS to consumer transactions; *ADVERTISING media planning

• Source: Marketing Management. Jan/Feb2006, Vol. 15 Issue 1, p18-25. 8p. 1 Color Photograph, 1 Diagram, 2 Charts, 2 Graphs.

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Marketing Integration for Land Developers.

• Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

• Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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The Role of Marketing Research in Public Policy Decision Making.

• Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Industrial Marketing . . . Is Marketing Research Finally Maturing?

• Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

• Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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THE SELLING OF MARKETING CONSULTING SERVICES.

• Authors : Evans, Kenneth R.; Horne, David A.; Morgan, Fred W.

Subjects: *MARKETING consultants; *MARKETING management

• Source: AMA Winter Academic Conference Proceedings. 1986, p161. 2p.

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Harnessing an Unpredictable Tool.

• Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

• Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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American marketing expertise needed all around the globe.

• Authors : Klein, Chuck¹

Subjects: *MARKETING research companies; *MARKETING consultants; *MARKETING managementUNITED States

• Source: Marketing News. 10/26/98, Vol. 32 Issue 22, p4-4. 1/3p.

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Strategic consultants expose problems marketers didn't think they even had.

Subjects: *MARKETING consultants; *BUSINESS enterprises; *SALES

• Source: Marketing News. 2/1/88, Vol. 22 Issue 3, p10-10. 1/3p. 1 Black and White Photograph.

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Spotty Analytics Usage in the Era of Data-Driven Business.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING costs; *MARKETING management; *MARKETING consultants

• Source: Marketing News. Apr2015, Vol. 49 Issue 4, p28-30. 2p. 1 Graph.

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Home grown.

• Authors : Malone, Michael R.

Subjects: MARKETING research; RESEARCH; MARKETING

• Source: Marketing Research; Winter96, Vol. 8 Issue 4, p12-15, 4p, 1 Black and White Photograph

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Early Marketing Research: Science and Application.

• Authors : Wright-Isak, Christine; Prensky, David

Subjects: MARKETING research; RESEARCH; MARKETING management

• Source: Marketing Research; Fall93, Vol. 5 Issue 4, p16-23, 8p

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The 7 Golden Rules.

• Authors : Grapentine, Terry H.; Weaver, Dianne Altman

Subjects: MARKETING research; MARKETING management; MARKETING strategy

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p, 1 Color Photograph

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Researchers must expand their management perspective.

Subjects: *MARKETING management; *MARKETING research; *MARKETING consultantsGLATZEL, H. David

• Source: Marketing News. 2/4/1983, Vol. 17 Issue 3, p1-14. 2p.

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Underground Testing.

• Authors : Holbert, Neil Bruce

Subjects: MARKETING research companies; MARKETING research; MARKETING consultants

• Source: Journal of Marketing Research (JMR); Aug1969, Vol. 6 Issue 3, p374-374, 1p

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Research Roundtable 2010.

• Authors : Frank, John N.

Subjects: MARKETING research companies; MARKETING research; MARKETING management

• Source: Marketing News; 6/30/2010, Vol. 44 Issue 8, p11-13, 3p, 4 Color Photographs

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Aggregation.

• Authors : Wyner, Gordon A.

Subjects: MARKETING research; RESEARCH methodology; RESEARCH

• Source: Marketing Research; Fall94, Vol. 6 Issue 4, p48-49, 2p, 1 Black and White Photograph

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Back to the Basics.

• Authors : Jennings, Keith

Subjects: MARKETING education; MEDICAL care marketing; MARKETING management

• Source: Marketing Health Services; Fall2005, Vol. 25 Issue 3, p44-44, 1p

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MARKETING TACTICS HEARD ROUND THE WORLD MAKE THE DIFFERENCE AT HOME.

Subjects: *MARKETING management; *INTERNATIONAL advertising; *MARKETING consultants

• Source: Marketing News. 2/28/2009, Vol. 43 Issue 3, p05-05. 2/5p.

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Cable industry suffers from poor marketing.

Subjects: *MARKETING management; *CABLE television; *MARKETING consultantsUNITED States

• Source: Marketing News. 5/29/1981, Vol. 14 Issue 29, p3-3. 1/8p.

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ON YOUR GUARD.

• Authors : Parmar, Arundhati

Subjects: MARKETING; BUDGET; ADVERTISING

• Source: Marketing News; 3/1/2005, Vol. 39 Issue 4, p15-16, 2p, 1 Color Photograph, 1 Illustration

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Letters.

• Authors : Test, Alan; Mullet, Gary M.; Sullivan, Linda A.

Subjects: LETTERS to the editor; INDUSTRIAL research; MARKETING management

• Source: Marketing News; 6/7/1993, Vol. 27 Issue 12, p4-5, 2p

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Avoid suppliers that don't practice what they preach.

• Authors : Reidesel, Paul L.

Subjects: MARKETING research companies; MARKETING research; MARKETING strategy

• Source: Marketing News; 1/4/1985, Vol. 19 Issue 1, p43-43, 1/3p

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