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Editorship of Harper W. Boyd Jr. (1975-1978).

• Authors : LUTZ, RICHARD J.¹ (AUTHOR)

Subjects: *ECONOMETRICS; *MARKETING research; *MARKETING managementBOYD, Harper W.

• Source: Journal of Marketing Research (JMR). Feb2014, Vol. 51 Issue 1, p101-104. 4p. 1 Diagram, 1 Chart.

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MARKETING MANAGEMENT.

• Authors : Shawver, Donald L.¹; Hughes, G. David²

Subjects: *MARKETING management; NONFICTIONMARKETING Management (Book)BOYD, Harper W.; MASSY, William F.

• Source: Journal of Marketing. Apr1973, Vol. 37 Issue 2, p112-113. 2p.

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MARKETING MANAGEMENT AND ADMINISTRATIVE ACTION.

• Authors : Gordon, Gay G.¹; patterson, James M.²

Subjects: *MARKETING management; NONFICTIONMARKETING Management & Administrative Action (Book)BRITT, Steuart Henderson; BOYD, Harper W.

• Source: Journal of Marketing. Jan1969, Vol. 33 Issue 1, p132-133. 2p.

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Marketing Management and Administrative Action: Third Edition.

Subjects: *MARKETING management; NONFICTIONMARKETING Management & Administrative Action (Book)BRITT, Steuart Henderson; BOYD, Harper W.

• Source: Marketing News. 8/15/73, Vol. 7 Issue 4, p7-7. 1/9p.

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Marketing management and Administrative Action Fifth Edition.

Subjects: *MARKETING management; NONFICTIONMARKETING Management & Administrative Action (Book)BRITT, Steuart Henderson; BOYD, Harper W.; DAVIS, Robert T.

• Source: Marketing News. 8/19/1983, Vol. 17 Issue 17, p11-11. 1/5p.

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MARKETING MANAGEMENT AND ADMINISTRATIVE ACTION.

• Authors : Main, John G.¹; Payne, Stanley L.²

Subjects: *MARKETING management; NONFICTIONMARKETING Management & Administrative Action (Book)BRITT, Steuart Henderson; BOYD, Harper W.

• Source: Journal of Marketing. Jul1964, Vol. 28 Issue 3, p115-115. 1/2p.

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CASES IN MARKETING MANAGEMENT.

• Authors : Payne, Stanley L.¹; Petit, Thomas A.²

Subjects: *MARKETING management; NONFICTIONCASES in Marketing Management (Book)WESTFALL, Ralph; BOYD, Harper W.

• Source: Journal of Marketing. Apr1962, Vol. 26 Issue 2, p110-110. 2/3p.

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Industrial Marketing . . . Is Marketing Research Finally Maturing?

• Authors : Christian, Richard C.¹

Subjects: *MARKETING research; *MARKETING education; *MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

• Source: Journal of Marketing. Apr1960, Vol. 24 Issue 4, p82-85. 4p.

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