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Periodical

10 Tips for a Better Return on Marketing Analytics.

Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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Academic Journal

CAN I HAVE SOME OF THAT?

Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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Academic Journal

The Project Sprint.

Authors : KUGEL, CHRISTIAN¹

Subjects: *MARKETING consultants; *MARKETING management; *MARKETING research

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p20-21. 2p.

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Periodical

Only researcher acting as 'internal consultant' is worth it to self, company.

Authors : Hodock, Calvin L.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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Periodical

Internet INFERNO.

Authors : Hart, Christopher¹ ; Blackshaw, Pete²

Subjects: *MARKETING consultants; *BUSINESS to consumer transactions; *ADVERTISING media planning

Source: Marketing Management. Jan/Feb2006, Vol. 15 Issue 1, p18-25. 8p. 1 Color Photograph, 1 Diagram, 2 Charts, 2 Graphs.

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Academic Journal

Marketing Integration for Land Developers.

Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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Academic Journal

The Role of Marketing Research in Public Policy Decision Making.

Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Academic Journal

Industrial Marketing . . . Is Marketing Research Finally Maturing?

Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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Conference

THE SELLING OF MARKETING CONSULTING SERVICES.

Authors : Evans, Kenneth R.; Horne, David A.; Morgan, Fred W.

Subjects: *MARKETING consultants; *MARKETING management

Source: AMA Winter Academic Conference Proceedings. 1986, p161. 2p.

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Periodical

Harnessing an Unpredictable Tool.

Authors : Oliva, Ralph A.¹

Subjects: *MARKETING management; *INTERNET marketing; *MARKETING consultants

Source: Marketing Management. Spring97, Vol. 6 Issue 1, p34-36. 3p. 1 Color Photograph, 1 Graph.

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