Search Results

Display Settings
Results per page: 10
Sort By: Relevance
Filter
  • 1-10 of  82 results for ""Wilkie, William L.""

Your Filters

Publisher : american marketing association Subject : business-to-business transactions Subject : consumers Subject : marketing management Filter by : Keyword
Reset filters
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

The Role of Marketing Research in Public Policy Decision Making.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

  • Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Marketing Scholars' Roles in the Policy Arena: An Opportunity for Discourse on Direct-to-Consumer Advertising.

Subjects: *ADVERTISING; *MARKETING; *CONSUMERS

  • Source: Journal of Public Policy & Marketing. Spring2005, Vol. 24 Issue 1, p3-6. 4p. 5 Charts.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

What Does the Definition of Marketing Tell Us About Ourselves?

Subjects: MARKETING; DEFINITIONS; MARKETING managementAMERICAN Marketing Association

  • Source: Journal of Public Policy & Marketing; Fall2007, Vol. 26 Issue 2, p269-276, 8p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Marketing Research and Public Policy: The Case of Slotting Fees.

Subjects: SLOTTING fees (Retail trade); MARKETING costs; SURVEYS

  • Source: Journal of Public Policy & Marketing; Fall2002, Vol. 21 Issue 2, p275-288, 14p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of past Orders.

Subjects: DISCLOSURE; TRUTHFULNESS & falsehood; BUSINESSMENUNITED StatesUNITED States. Federal Trade Commission

  • Source: Journal of Public Policy & Marketing; 1985, Vol. 4 Issue 1, p91-111, 21p, 3 Charts

Record details

Read Online Read More Add to Saved list
×
Periodical

Saddle up: Researchers find sales dip is predictable for some new products.

Subjects: PUBLICATIONS; MARKETING; MARKETING management

  • Source: Marketing News; 3/18/2002, Vol. 36 Issue 6, p18-17, 2p

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Editorship of Harper W. Boyd Jr. (1975-1978).

Subjects: PERIODICAL editors; SCHOLARLY periodicals; SCHOLARLY periodical editingBOYD, Harper W.

  • Source: Journal of Marketing Research (JMR); Feb2014, Vol. 51 Issue 1, p101-104, 4p, 1 Diagram, 1 Chart

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Discrepant Fluency in Self-Customization.

Subjects: CUSTOMIZATION; CONSUMERS; EXPECTATION (Psychology)

  • Source: Journal of Marketing Research (JMR); Aug2011, Vol. 48 Issue 4, p729-740, 12p, 4 Graphs

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions.

Subjects: MARKETING strategy; BUSINESS communication; INTERORGANIZATIONAL relations

  • Source: Journal of Marketing; Oct2000, Vol. 64 Issue 4, p36-51, 16p, 2 Diagrams

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?

Subjects: FALSE advertising; CONSUMER protection; SALES promotionUNITED StatesUNITED States. Federal Trade Commission

  • Source: Journal of Marketing Research (JMR); May96, Vol. 33 Issue 2, p150-162, 13p, 4 Black and White Photographs, 3 Charts

Record details

Read Online Read More Add to Saved list
×
  • 1-10 of  82 results for ""Wilkie, William L.""