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Academic Journal

CAN I HAVE SOME OF THAT?

Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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Periodical

'Integrated Global Marketing' will be new name of the game.

Authors : Schultz, Don E.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING research companiesUNITED States

Source: Marketing News. 10/26/98, Vol. 32 Issue 22, p5-6. 2p. 1 Black and White Photograph.

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Periodical

Only researcher acting as 'internal consultant' is worth it to self, company.

Authors : Hodock, Calvin L.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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Academic Journal

LEADERS IN MARKETING: Wendell R. Smith.

Authors : Wright, John S.¹

Subjects: *MARKETING consultants; *MARKETING executives; *BUSINESS consultantsAMERICAN Marketing Association ; RCA Corp. ; ALDERSON & Sessions (Company)SMITH, Wendell R.

Source: Journal of Marketing. Oct66, Vol. 30 Issue 4, p64-65. 2p. 1 Black and White Photograph.

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Academic Journal

Marketing Integration for Land Developers.

Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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Academic Journal

PUTTING THE MARKETING RESEARCH DEPARTMENT ON THE EXECUTIVE LEVEL.

Authors : Marsteller, William A.

Subjects: MARKETING research; MARKETING executives; MARKETING personnel

Source: Journal of Marketing; Jul1951, Vol. 16 Issue 1, p56-60, 5p

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Academic Journal

CONTEXT AND METHOD IN TEACHING MARKETING RESEARCH.

Authors : Heidingsfield, Myron S.

Subjects: MARKETING research; MARKETING personnel; ECONOMISTS

Source: Journal of Marketing; Oct47, Vol. 12 Issue 2, p249-251, 3p

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Academic Journal

Early Marketing Research: Science and Application.

Authors : Wright-Isak, Christine; Prensky, David

Subjects: MARKETING research; RESEARCH; MARKETING management

Source: Marketing Research; Fall93, Vol. 5 Issue 4, p16-23, 8p

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Periodical

B2B Marketing's Balancing Act.

Authors : Oliva, Ralph A.; Donath, Bob

Subjects: INDUSTRIAL advertising; FORECASTING; RESEARCH

Source: Marketing Management; Sep/Oct2008, Vol. 17 Issue 5, p24-30, 7p, 1 Color Photograph, 2 Diagrams, 2 Charts

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Periodical

The 7 Golden Rules.

Authors : Grapentine, Terry H.; Weaver, Dianne Altman

Subjects: MARKETING research; MARKETING management; MARKETING strategy

Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p40-44, 5p, 1 Color Photograph

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