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Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump.

• Authors : Wies, Simone; Moorman, Christine; Chandy, Rajesh K.

Subjects: TECHNOLOGICAL innovations; IMPRINTING (Psychology); GOING public (Securities)

• Source: Journal of Marketing; Mar2023, Vol. 87 Issue 2, p232-252, 21p, 7 Charts, 4 Graphs

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Better Marketing for a Better World.

• Authors : Chandy, Rajesh K.; Johar, Gita Venkataramani; Moorman, Christine

Subjects: MARKETING & society; MARKETING executives

• Source: Journal of Marketing; May2021, Vol. 85 Issue 3, p1-9, 9p, 1 Diagram

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Marketing alliances, firm networks, and firm value creation.

• Authors : Swaminathan, Vanitha; Moorman, Christine

• Source: Journal of Marketing. 2009, Vol. 73, Issue 5, pages. 18

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Organizing for Marketing Excellence.

• Authors : Moorman, Christine; Day, George S.

Subjects: MARKETING; MARKETING strategy; MARKETING management

• Source: Journal of Marketing; Nov2016, Vol. 80 Issue 6, p6-35, 68p, 4 Diagrams, 7 Charts

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The CMO Survey: Top Marketing Trends of the Decade.

• Authors : MOORMAN, CHRISTINE; KIRBY, LAUREN

Subjects: *MARKETING; *TRENDS; *CONSUMERS

• Source: Marketing News. Jun/Jul2019, Vol. 53 Issue 6, p36-39. 4p. 3 Graphs.

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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation.

• Authors : Noordhoff, Corine S; Kyriakopoulos, Kyriakos; Moorman, Christine

Subjects: INNOVATIONS in business; INNOVATION management; BUSINESS-to-business transactions

• Source: Journal of Marketing; Sep2011, Vol. 75 Issue 5, p34-52, 19p, 1 Diagram, 4 Charts, 1 Graph

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Marketing Leadership and CMO Roles.

• Authors : MOORMAN, CHRISTINE; VEENSTRA, JENNIFER

Subjects: *INDUSTRIAL marketing surveys; *CHIEF marketing officers; *ELECTRONIC commerce

• Source: Marketing News. Jan2018, Vol. 52 Issue 1, p14-16. 3p. 3 Charts.

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The Role of Firm Resources in Returns to Market Deployment.

• Authors : Slotegraaf, Rebecca J.; Moorman, Christine; Inman, J. Jeffrey

Subjects: COMPETITIVE advantage in business; MARKETING strategy; STRATEGIC planning

• Source: Journal of Marketing Research (JMR); Aug2003, Vol. 40 Issue 3, p295-309, 15p, 4 Charts, 2 Graphs

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Ten Trends from The CMO Survey™.

• Authors : Moorman, Christine

Subjects: *ECONOMIC trends; *CHIEF marketing officers; *BUSINESS to consumer transactionsUNITED States

• Source: Marketing Management. Fall2012, Vol. 21 Issue 3, p16-17. 2p.

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Up, up and away.

• Authors : Moorman, Christine

Subjects: *MARKETING executives; *EMPLOYEE selection; *CONTRACTING outUNITED StatesAMERICAN Marketing Association ; DUKE University

• Source: Marketing Management. Summer2010, Vol. 19 Issue 2, p16-17. 2p. 1 Chart.

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