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Publisher : american marketing association Subject : business-to-business transactions Subject : consumers Subject : marketing executives Subject : marketing management Filter by : Author
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Periodical

Honest Innovation.

Subjects: *PRODUCT management; *NEW product development; *PROJECT managementGARTEN, Jeffrey E., 1946-

  • Source: Marketing Management. Mar/Apr2009, Vol. 18 Issue 2, p18-21. 4p. 1 Color Photograph.

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Periodical

Only researcher acting as 'internal consultant' is worth it to self, company.

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING management

  • Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p1-21. 3p.

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Academic Journal

The Decline and Fall of Marketing Research in Corporate America.

Subjects: MARKETING research; MARKETING strategy; MARKET surveysUNITED States

  • Source: Marketing Research; Jun91, Vol. 3 Issue 2, p12-22, 11p, 1 Black and White Photograph

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  • 1-3 of  3 results for ""Hodock, Calvin L.""