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Academic Journal

Dilemma of Selling to Uncle Sam.

Authors : Katz, Arthur J.¹

Subjects: *DECISION making in marketing; *PUBLIC spending; *GOVERNMENT purchasingUNITED States

Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p25-27. 3p. 1 Black and White Photograph.

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Academic Journal

Marketing Trade Craft at the Trade Commission.

Authors : Strenio Jr., Andrew J.¹

Subjects: *MARKETING management; *CONSUMER protection; *COMMISSIONERSUNITED States. Federal Trade Commission

Source: Journal of Public Policy & Marketing. Fall2014, Vol. 33 Issue 2, p191-193. 3p.

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Periodical

How Campaign 2000 will be different.

Authors : Murphy, H. Lee

Subjects: *DATABASE marketing; *INTEGRATED marketing; *TELEMARKETINGUNITED StatesBUSH, George W. (George Walker), 1946-; FORBES, Malcolm S.

Source: Marketing News. 11/08/99, Vol. 33 Issue 23, p4-8. 2p. 1 Color Photograph.

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Periodical

U.S. Postal Service discovers the merits of marketing.

Authors : Miller, Cyndee

Subjects: *SALES promotion; *MARKETING; *CONSUMERSUNITED StatesUNITED States Postal Service

Source: Marketing News. 2/1/93, Vol. 27 Issue 3, p9-18. 2p.

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Periodical

Shifting U.S. economy leaves consumer on cusp of change.

Authors : Levy, Sidney J.¹; Dholakia, Ruby Roy²

Subjects: *CONSUMERS; *CONSUMER preferences; *PURCHASINGUNITED States

Source: Marketing News. 1/20/1984, Vol. 18 Issue 2, p1-19. 2p.

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Academic Journal

Consumer Risk Perception and Recombinant Bovine Growth Hormone: The Case for Labeling Dairy Products Made From Untreated Herd Milk.

Authors : Mayer, Robert N.¹; Scammon, Debra L.¹; Douthitt, Robin A.²

Subjects: *BIOTECHNOLOGY; *CONSUMERS; BOVINE somatotropinUNITED StatesUNITED States. Food & Drug Administration

Source: Journal of Public Policy & Marketing. Fall95, Vol. 14 Issue 2, p328-300. 3p.

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Academic Journal

Unfairness Developments in FTC Advertising Cases.

Authors : Richards, Jef I.¹; Preston, Ivan L.

Subjects: *ADVERTISING; *UNFAIR competition; *TRADE regulationUNITED StatesUNITED States. Federal Trade Commission

Source: Journal of Public Policy & Marketing. Fall95, Vol. 14 Issue 2, p318-321. 4p.

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Academic Journal

Specification of Patronage Models for Retail Center Choice.

Authors : Gautschi, David A.

Subjects: PATRONAGE; SHOPPING centers; CONSUMERSUNITED States

Source: Journal of Marketing Research (JMR); May81, Vol. 18 Issue 2, p162-174, 13p, 10 Charts

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Academic Journal

Marketing Issues.

Authors : Greyser, Stephen

Subjects: MARKETING management; ADVERTISING; DECISION makingUNITED States

Source: Journal of Marketing; Winter80, Vol. 44 Issue 1, p89-92, 4p

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Academic Journal

GOTTERDAMMERING FOR MARKETING?

Authors : Carson, David

Subjects: MARKETING management; MARKETING executives; BUSINESS cyclesUNITED States

Source: Journal of Marketing; Jul1978, Vol. 42 Issue 3, p11-19, 9p

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