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Industrial Marketing . . . Is Marketing Research Finally Maturing?

• Authors : Christian, Richard C.

Subjects: MARKETING research; MARKETING education; MARKETING strategyUNITED StatesWESTFALL, Ralph; BOYD, Harper; HENDERSON, R. F.

• Source: Journal of Marketing; Apr1960, Vol. 24 Issue 4, p82-85, 4p

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Underground Testing.

• Authors : Holbert, Neil Bruce

Subjects: MARKETING research companies; MARKETING research; MARKETING consultants

• Source: Journal of Marketing Research (JMR); Aug1969, Vol. 6 Issue 3, p374-374, 1p

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The Role of Marketing Research in Public Policy Decision Making.

• Authors : Wilkie, William L.; Gardner, David M.

Subjects: MARKETING research; POLICY science research; DECISION makingUNITED StatesUNITED States. Federal Trade Commission

• Source: Journal of Marketing; Jan1974, Vol. 38 Issue 1, p38-47, 10p

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Marketing Integration for Land Developers.

• Authors : Verda, Dominic J.

Subjects: INTEGRATED marketing; REAL estate developers; MARKETING strategy

• Source: Journal of Marketing; Oct1976, Vol. 40 Issue 4, p105-108, 4p, 1 Chart

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Hussey tell chapter: 'Consumerism's growth was caused by market researchers' failures'.

Subjects: CONSUMERISM; CONSUMERS; CONSUMER protectionHUSSEY, John

• Source: Marketing News; 5/6/77, Vol. 10 Issue 21, p8-8, 1/3p

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Only researcher acting as 'internal consultant' is worth it to self, company.

• Authors : Hodock, Calvin L.

Subjects: MARKETING consultants; MARKETING executives; MARKETING management

• Source: Marketing News; 1/27/1978, Vol. 11 Issue 15, p1-21, 3p

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Cable industry suffers from poor marketing.

Subjects: MARKETING management; CABLE television; MARKETING consultantsUNITED States

• Source: Marketing News; 5/29/1981, Vol. 14 Issue 29, p3-3, 1/8p

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Researchers must expand their management perspective.

Subjects: MARKETING management; MARKETING research; MARKETING consultantsGLATZEL, H. David

• Source: Marketing News; 2/4/1983, Vol. 17 Issue 3, p1-14, 2p

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Maker of industrial product finds TV is viable alternative to trade promotion.

• Authors : Mateja, Pete^1,2

Subjects: *NEW product development; *TELEVISION advertising; *CONSUMERSWALTEC Industries (Company) ; MARCON Marketing Consultants (Company)

• Source: Marketing News. 6/10/1983, Vol. 17 Issue 12, p3-3. 1/2p.

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Avoid suppliers that don't practice what they preach.

• Authors : Reidesel, Paul L.

Subjects: MARKETING research companies; MARKETING research; MARKETING strategy

• Source: Marketing News; 1/4/1985, Vol. 19 Issue 1, p43-43, 1/3p

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